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iRubric: PRODUCT LAUNCH Project rubric

iRubric: PRODUCT LAUNCH Project rubric

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PRODUCT LAUNCH Project 
PRODUCT LAUNCH Project
Your task is to create an advertising pitch for the product of your choice. For Part I of this major project you will need to include seven (7) of the required components listed below that will be used in your advertising end of semester show case.
Rubric Code: GXX7C35
By LMorgenstern
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: (none)

Powered by iRubric Product Launch - Part I
  Not Approaching Standards

(N/A)

Meets Standards

(N/A)

Exceeds Standards

(N/A)

Concept for Product
30 pts

A creative original product that is new to the market place. Product can be selected from class list or approved by Professor.
Not Approaching Standards

Poorly considered and presented product that may not be practical in the market place. Little to no thought or consideration was put in to product idea.
Meets Standards

A creative product that is may be viable in the market place. Some thought was given to the creation of the product idea.
Exceeds Standards

Well thought out, creative, and unique product that is viable to the market place. It is evident that extensive thought was put in to the product idea.
Bullet List
5 pts

A minimum of 10 words that creatively and authenically describe your product and its unique features as well as brand personality
Not Approaching Standards

Less than 10 words were presented that describe your product and brand attributes.
Meets Standards

Exactly 10 words were presented that creatively describe your product and brand attributes.
Exceeds Standards

More than 10 words were presented that creatively describe your product and brand attributes.
Brand Promise
10 pts

A well thoughtout statement that describes the unique features of your brand and what the company will promise to always deliver to the consuemer.
Not Approaching Standards

Brand promise statement is not accurate for the brand
Meets Standards

Brand promise statement is given to the brand and describes the product qualities to consumers
Exceeds Standards

Brand promise statement is unique to the brand and accurately describes the product qualities that they can garauntee to consumers
Moodboard
20 pts

Collage or template style images that are used to reference visual research in order to create conceptual ideas to make the product
Not Approaching Standards

Mood board that is not visually descriptive and does not displasy research in the development of creating a product
Meets Standards

One mood board that is visually descriptive and displasy research in the development of creating a product
Exceeds Standards

One or more mood boards that are highly visually descriptive, cohesive, and display dedicated research in the development of creating a vialble product
Logo
10 pts

A visual mark that symbolizes the brand's identity
Not Approaching Standards

Logo does not accurately and creatively describes the brand's product and personality
Meets Standards

Logo describes the brand's product and personality
Exceeds Standards

Logo accurately and creatively describes the brand's product and personality
Tagline
5 pts

A highly descriptive catchy phrase that describes the brand. Usually accompanied near the logo
Not Approaching Standards

Tagline that is not menorable or descriptive about the product or brand
Meets Standards

Tagline that consumers may remember that can describe the product or brand
Exceeds Standards

Highly creative tagline that consumers would remember that acuuratly describes the the product or brand
PowerPoint
20 pts

Create slides that address the appropriate transitions and animations with an appropriate theme that show each component of the project
Not Approaching Standards

The PPT theme is inappropriate for your brand product. Text is not visible on each slide due to poor placement. Slide transition and animations for select objects are overwhelming and hinder the use of presentation or there are no animations and transitions present
Meets Standards

The PPT theme is selected for your brand product. Text is visible on each slide. Slide transition and animations for select objects are present in presentations
Exceeds Standards

The ppt theme is appropriate for your brand product. Text is easy to read and visible on each slide (not blocked by art or cut off page). Each slide transitions smoothly and use of animations properly made for select objects to make an engaging presentation






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