iRubric: Establishing Mood rubric

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Establishing Mood Establishing Mood This assignment requires the student producer to Establish a basic mood—tranquility, anxiety, reverence, anger, patriotism, spirituality, or whatever—entirely through your selection of subject matter and the use of camera angles and lighting techniques. Rubric Code: FXBW9BA By jfinnegan Ready to use Public Rubric Subject: Communication Type: Assignment Grade Levels: (none)

Establishing Mood
	Poor 1 pts	Fair 2 pts	Good 3 pts
Use of camera	Poor The camera work is poorly executed. The shots are shaky and unstable, use unnecessary or poorly executed camera movements, and are not of an appropriate length.	Fair The camera work is satisfactory. The shots are relatively stable, generally use appropriate and suitably executed camera movements, and are usually of an appropriate length.	Good The camera work is outstanding. The shots are stable and well-composed, camera movements are appropriate and well-executed, and are of an effective length.
Shot selection	Poor Shots used in the production are ineffective. The shots do not help to convey the desired mood.	Fair Shots used in the production are satisfactory. The shots are somewhat successful in achieving the desired mood.	Good Shots used in the production are effective and well chosen. The shots work effectively to achieve the desired mood.
Effectiveness of the video	Poor The completed video does a poor job of achieving the desired mood. The sequence of shots is ineffective and the target mood is not achieved.	Fair The completed video does a satisfactory job of achieving the desired mood. The sequence of shots is somewhat effective and the target mood is generally achieved.	Good The completed video successfully achieves the desired mood. The sequence of shots is extremely effective and the target mood is clearly achieved.