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iRubric: Board Game Radio Advertisement rubric

iRubric: Board Game Radio Advertisement rubric

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Board Game Radio Advertisement 
Board Game Radio Advertisement
In a group of 4 students, create a radio advertisement to help sell your board game. Create a 60-90 second radio advertisement utilizing a least three of the components of a successful radio ad discussed in class. You also need to include a catchy jingle. This will be presented live to the class.
Rubric Code: FX552B6
By Editman89
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12

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Create a 60-90 second radio advertisement.
 

10 pts


8 pts


6 pts


4 pts

Content

-Incorporates three or more components of a successful ad.
-Catchy phrase or jingle
10

-Radio advertisement very effectively includes more than three components of a successful ad.
-Includes a creative catchy phrase or jingle
8

-Radio advertisement effectively includes three components of a successful ad.
-Includes a catchy phrase or jingle
6

-Radio advertisement effectively includes less than three components of a successful ad.
-Includes some catchy phrase or jingle
4

-Radio advertisement does not effectively include the components of a successful ad.
-Is missing a catchy phrase or jingle
Mechanics

-30 seconds long
-Product name is stated
10

-Radio advertisement is 60-90 seconds
-Product name is clearly stated
8

-Radio advertisement is only slightly above or below 60 -90 seconds long.
-Product name is stated
6

-Radio advertisement is under 60 or over 90 seconds (by 15 seconds)
-Product name is somewhat stated
4

-Radio advertisment is significantly shorter or longer than 60-90 seconds
-Product name is not stated
Creativity

-Radio advertisement is interesting, creative, and grabs the audience's attention
10

-Radio advertisement is entertaining and grabs the audience's attention
8

-Radio advertisement is interesting, and entertaining for most of the audience
6

-Radio advertisement is somewhat interesting, and entertaining for some of the audience
4

-Radio advertisement is not interesting or entertaining for the audience
Presentation

-Voice quality
-Speaking volume and speed
10

-Presentation is well practiced, with excellent expression
-Speaking volume and speed allows for easy understanding
8

-Presentation is practiced, with good expression
-Speaking volume and speed allows for fairly easy understanding
6

-Presentation is somewhat practiced, with some expression
-Speaking volume and speed allows for some understanding
4

-Presentation is not practiced and the radio commercial has no expression
-It is difficult to hear the presentation




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