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iRubric: Year 10 Persuasive advertising Project rubric

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Year 10 Persuasive advertising Project Cry, the Beloved Country Persuasion Video Project Write a script for a television commercial (30 seconds long) using the persuasive techniques discussed in class. Produce a comprehensive and thoughtful story board and script before any filming can take place on the Ipads. Rubric Code: DX8BB23 By Jenmc18 Draft Public Rubric Subject: English Type: Assessment Grade Levels: 9-12

Enter rubric title
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Persuasive Technique	Poor Technique(s) is minimally applied in the presentation, minimally contributing to the persuasion and promotion of product	Fair Technique(s) is adequately applied in the presentation, somewhat affecting the persuasion and promotion of product	Good Techniques are effectively applied in the presentation, impacting the persuasion and promotion of product	Excellent Techniques are creatively and effectively applied in the presentation, maximising the persuasion and promotion of product
Presentation	Poor Presentation disorganised, making it difficult for audience to follow, demonstrating little rehearsal/planning	Fair Presentation organised in a mostly logical, which audience can follow most of the time, demonstrating some rehearsal/planning	Good Presentation organised in a logical, interesting sequence, which audience can follow throughout, demonstrating much rehearsal/planning	Excellent Presentation organised in a logical, highly engaging sequence, which audience can follow throughout, demonstrating thorough rehearsal/planning
Writing/class time	Poor Final production demonstrates shortcomings in word choice, audience awareness, and/or planning use of class time	Fair Final production demonstrates adequate word choice and audience awareness, as well as some planning use of class time	Good Final production demonstrates thoughtful word choice and audience awareness, as well as solid planning and use of class time	Excellent Final production demonstrates exceptional word choice and audience awareness, as well as meticulous planning and use of class time
Technical	Poor Text and/or speech contains many conventional errors that affect audience’s focus on the presentation	Fair Text and/or speech contains some conventional errors that affect audience’s experience	Good Text and/or speech contains one or two conventional errors that do not impact audience’s experience	Excellent Text and/or speech contains no conventional errors