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iRubric: Visual Rhetoric (Video) rubric

iRubric: Visual Rhetoric (Video) rubric

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Visual Rhetoric (Video) 
Music Video Project
Create a video (using iMovie, Camtasia or software that allows editing) to include outside visuals and transitions demonstrating their mastery of aspects of visual rhetoric. Can be completed in PAIRS, with both parties agreeing to receive duplicate grades
Rubric Code: DX7B939
By DaniMcMay
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Visual Rhetoric (Video) Project
  Excellent

10 pts

Good

8 pts

Fair

5 pts

Poor

1 pts

Variety
15 %

Level of variety of photos/videos used
Excellent

Presentation includes a wide range of photos and/or video clips (10+ images/files)
Good

Presentation includes some variety of photos and/or video clips (6-9 files)
Fair

Presentation includes little variety of photos and/or video clips (3-5 files)
Poor

Presentation includes no variety of photos and/or video clips (1-2 files used throughout)
Topic Synchronicity
50 %

Suitability of content (music, video clips, photos) chosen to create style/mood of desired persuasion
Excellent

Files used are very appropriate and add to effectiveness of persuasion
Good

Files used are somewhat appropriate but some content not in line with argument
Fair

One type of content aids in argument, but one or more files distract from argument persuasion
Poor

No real coherence between content chosen and the desired mood/persuasive technique
Flow of Visuals
15 %

Quality of flow, including ease, smoothness and pleasantness
Excellent

All visuals flow in an easy, smooth and pleasing manner
Good

Most visuals flow in an easy and smooth manner, with minimal interruptions or distractions
Fair

Many visuals flow in a jarring, disruptive or unpleasant manner
Poor

Most visuals flow in a difficult, choppy, and unpleasant manner
Transitions/Effects
15 %

Amount and variety of transitions/effects used
Excellent

transitions/effects are varied and appropriate for the topic focus, aiding the transition from aspect to aspect
Good

Multiple transitions/effects used, but poorly timed, or not appropriate for the topic aspects covered
Fair

Few transitions/effects used, little variety in choice, or too many types making the transitions jarring
Poor

Little to no transitions/effects used; no variety; inappropriate to content focus
Overall Quality
5 %

Level of overall cohesiveness, creativity and professionalism
Excellent

Presentation displays a high level of cohesiveness, creativity and professionalism; polished visuals, adequate lighting
Good

Presentation displays a moderate level of cohesiveness, creativity and professionalism; poorly lighting, or audio, or camera shots
Fair

Presentation displays a low level of cohesiveness or creativity or professionalism; more than one instance of poorly lighting, or audio, or camera shots
Poor

Presentation displays little to no cohesiveness, creativity or professionalism; indicates minimal time in post-production; many elements of poor quality



Keywords:
  • Visual Rhetoric (Video)



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