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iRubric: Business Plan Grading Rubric (Written)

iRubric: Business Plan Grading Rubric (Written)

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Business Plan Grading Rubric (Written) 
Business Plan Grading Rubric (Written)
Create a Business Plan for your group's business idea. This project is worth 20% of your final grade.
Rubric Code: DX63W28
By marklacker
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Business Plan Rubric
  Lacking Info

1 pts

Sufficient

2 pts

Proficient

3 pts

Advanced

4 pts

Total

(N/A)

Introductory Elements

Table of Contents<BR>
Executive Summary
Lacking Info

Introductory elements were omitted and/or contained errors.
Sufficient

Introductory elements were included but contained errors.
Proficient

Introductory elements were included and completed correctly, including an executive summary.
Advanced

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Total
Business Description and Vision

Mission Statement<BR>
Vision Statement<BR>
Brief History of the Business (or Idea)
Lacking Info

History/ background information for the business (idea) was lacking and did not include either Mission and/or Vision Statements.
Sufficient

Some basic history/ background information for the business (idea) was given and included limited/ poorly written Mission and Vision statements.
Proficient

Sufficient history/ background information for the business (idea) was given and Mission and Vision statements were included.
Advanced

Detailed history/ background information for the business (idea) was given. Well thought out clearly written Mission and Vision Statements were included.
Total
Goals & Objectives

Lacking Info

Short-term, medium-term and long-term goals and objectives were limited or not stated at all.
Sufficient

Short-term, medium-term and long-term goals and objectives were stated
Proficient

Short-term, medium-term and long-term goals and objective were clearly stated.
Advanced

Short-term, medium-term and long-term goals and objectives were clearly stated and include reasoning and detail.
Total
Product &/or Services

Identify and describe all products/Services, pricing, explain how your products will be competitive.
Lacking Info

Product/Service mix was partially discussed or some was omitted. Pricing was not included, as was explanation of how your products will be competitive.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Pricing was included. Explanation of how your products will be competitive was missing.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Pricing for the complete product mix was included. Explanation of how your products will be competitive was unclear.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Pricing for the complete product mix was also discussed and included explanation of how your products will be competitive.
Total
Organization of Management

SP, partnership, corporation ownership<BR>
Licenses, permits, certifications.<BR>
Explanation of how things will be done.
Lacking Info

No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Sufficient

Form of business ownership was chosen.<BR>
Licenses/permits/certifications mentioned. No explanation of how things will be done.
Proficient

Form of business ownership was chosen and defined.Licenses/Permits/certifications described. Some explanation of how things will be accomplished.
Advanced

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Licenses/permits/certifications were discussed. Thorough explanation of how things will be accomplished.
Total
Define the Market

Describe the business and industry's outlook.<BR>
Describe your target customer and develop your customer profile.
Lacking Info

Market and industry outlook was discussed but did not include plans for overcoming the current economic situation. Target customer description and customer profile not included or poorly described.
Sufficient

Market and industry outlook was discussed, limited plans for overcoming the current economic situation presented. Target customer description and customer profile included.
Proficient

Market and industry outlook was discussed. Some plans were included for how your business will overcome the current economic situation. Target customer description and customer profile included.
Advanced

Market and industry outlook was discussed in detail. Plans were included for how your business will overcome the current economic situation. Target customer description provided, detailed customer profile developed.
Total
SWOT Analysis

Analyze strengths, weaknesses, opportunities, and threats
Lacking Info

No SWOT Analysis included
Sufficient

Brief listing of strengths, weaknesses, opportunities and threats. No explanation or expansion of ideas.
Proficient

Explanation of each Strength, Weakness, Opportunity, and Threat
Advanced

Detailed and expanded explanation of each Strength, Weakness, Opportunity, and Threat.
Total
Marketing

Who are your customers, where are they,what do they want?<BR>
What is your marketing mix (4 p's).
Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: the identification of the targeting market, competition, and strategies for better customer relationships.
Proficient

Marketing of the business was discussed including the identification of the targeting market, competition, and strategies for better customer relationships.
Advanced

Marketing of the business was discussed including the identification of the targeting market and how they will be reached, competition and their strengths and weaknesses, and strategies for better customer relationships. Marketing mix (4 p's) mentioned.
Total
Financial Management

Start-up Costs
Lacking Info

No start-up cost reports were included.
Sufficient

Some start-up cost reports were included.
Proficient

Start-up cost reports included.
Advanced

Financing strategies and concepts were discussed. Detailed start-up cost reports included.
Total
Appendices

Brochure<BR>
Pictures/ Photographs<BR>
Charts/ Graphs
Lacking Info

No brochure, photographs, pictures, graphs and charts are included.
Sufficient

Brochure, photographs, pictures, graphs and/or charts are included.
Proficient

Good quality brochure, photographs, pictures, graphs and/or charts are included.
Advanced

Excellent quality color brochure, photographs, pictures, graphs and charts are included.
Total




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