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Business Plan Grading Rubric (Written)

Create a Business Plan for your group's business idea. This project is worth 20% of your final grade.

Grade levels: Undergrad

marklacker

BUSN 255 Marketing Analysis Project

Students will compare the marketing strategy of 2 companies within the same industry. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4Ps of marketing. Students will then create a 10-minute oral presentation with visual aides required.

Grade levels: Undergrad

marklacker

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