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iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

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Entrepreneurship Business Plan - Final Project Rubric 
Entrepreneurship Business Plan - Final Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc. Students must adhere to all deadlines.
Rubric Code: CXB42W7
By lvieira
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
  Excellent

10 pts

Good

9 pts

Fair

8 pts

Poor

7 pts

Title Page and Table of Contents
5 pts

Complete with Logo and business address, phone, fax, email and web adress. A Table of Contents should be included with all categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing some contents.
Poor

Does not meed expectations
Missed Title Page or Table of Contents.
Executive Summary
5 pts

You must convince the reader that your business is sound and has opportunity for success.
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing some content.
Poor

Does not meed expectations.
Missed entire page.
Company Description
10 pts

Basic Description of Business Product or Service, Location and Facilities. Your Financial Information will go in this section.
Excellent

Meets or Exceeds highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing some content
Poor

Does not meed expectations.
Missed entire page.
SWOT Analysis
10 pts

Identify Strengths, Weaknesses, Opportunities, Threats. Clear Analysis.
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing some contents
Poor

Does not meed expectations.
Missed entire page.
Marketing and Sales Plan
10 pts

The 4Ps- Product, Price, Place, Promotion.
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing some content
Poor

Does not meed expectations.
Missed entire page.
Organization and Managemen
10 pts

Organizational Structure, staffing, and brief job descriptions.
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing some content
Poor

Does not meed expectations.
Missed entire page.
Bibliography
5 pts

You must cite your sources.
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
At least 4-5 elements
Good

Above Expectations.
Completed most content.
At least 3 elements
Fair

Meets Expectations.
Missing most content.
At least 2 elements
Poor

Does not meed expectations.
Missed entire page.
Less than 2 elements
Creativity
10 pts

Keeps the reader's attention, helps make plan visual, you must have a business card, an advertisement is optional.
Excellent

Meets or Exceeds Highest Expectations.
Completed an advertisement or other forms to make business public.
Good

Above Expectations.
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations.
met most requirements of business plan without advertisement.
Poor

Does not meed expectations.
Didn't complete business plan or advertisement.
Presentation
20 pts

Oral Presentation must be in the form of a Prezi, PowerPoint, or other visual resource.
Excellent

Demonstrates full knowledge by answering all class questions with explanations and elaboration
Good

Is at ease with expected answers to all questions, without elaboration.
• Has somewhat clear purpose and subject; some examples, facts, and/or statistics that support the subject; includes some data or evidence that supports
Fair

• Is uncomfortable with information and is able to answer only rudimentary questions.

Shows little or mixed feelings about the topic being presented
Poor

• Does not have grasp of information and cannot answer questions about subject.
• Fails to increase audience understanding of knowledge of topic.
• Shows no interest in topic presented



Keywords:
  • Entrepreneurial Business Plan

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