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iRubric: Business Plan - Final Project Rubric

iRubric: Business Plan - Final Project Rubric

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Business Plan - Final Project Rubric 
Business Plan - Final Project Rubric
Rubric Code: BXX3373
By joanneschroeder
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Business Plan Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Title Page and Table of Contents
10 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content.
Poor

Does not meet expectations<BR>
Missed Title Page or Table of Contents.
Executive Summary and Covering Lett
20 pts

Convinces reader that business is sound and has opportunity for success
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Business Description
40 pts

Basic Description<BR>
Business Product or Service <BR>
Legal structure<BR>
Location & Facilities
Mission statement
mantra
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Marketing Analysis
40 pts

Identify Market Segments<BR>
Customer and Competitor Analysis
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Marketing Plan
40 pts

Product, Price, Place, Promotion
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Management
40 pts

Organizational Structure<BR>
service standards
environmental mgmt.
risk mgmt.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Financial Plan
40 pts

Start-up Costs<BR>
Estimated Sales & Profits
pro forma statements
financing
key action steps
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Report Mechanics
10 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Excellent

Meets or Exceeds Highest Expectations<BR>
Met all requirements<BR>
of report mechanics.
Good

Above Expectations<BR>
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations<BR>
Did not meet most of requirements of report mechanics.
Poor

Does not meet expectations<BR>
Did not meet any requirements of report mechanics.
Creativity
5 pts

Keeps the reader's attention<BR>
Helps make plan visually attractive to reader Created advertisement or business card.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed an advertisement or business card for business.
Good

Above Expectations<BR>
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations<BR>
met most requirements of business plan without advertisement.
Poor

Does not meet expectations<BR>
Didn't complete business plan or advertisement.



Keywords:
  • Entrepreneurial Business Plan

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