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iRubric: Logo Design rubric

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Logo Design Logo Design This rubric is intended for K-12 pre-service educational technology students. The rubric evaluates the design of a personal logo developed in Adobe Illustrator for classroom use. Rubric Code: BX2429C By LMorgenstern Draft Public Rubric Subject: Arts and Design Type: Project Grade Levels: 9-12, Undergraduate

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	Below Expectation 2.5 pts	Meets Expectations 3 pts	Very Good 3.5 pts	Exceeds Expectations 4 pts
Challenge to Self Enter description	Below Expectation Logo appears to have been crafted specifically to minimize effort or difficulty.	Meets Expectations Logo reflects a moderate level of difficulty accepted; Degree to which work is pushed beyond comfort level is minimal.	Very Good Logo reflects fairly high level of difficulty accepted; Logo reflects elements not previously mastered and pushes the edge of your performance comfort zone.	Exceeds Expectations Logo reflects significant level of difficulty accepted; Logo reflects elements of risk and may be carried out beyond your comfort zone.
Font selection Selection of font reflects logo design. If no typeface used within logo, your letter design will be evaluated.	Below Expectation All of the following elements need improvement: Choice of font/letter is appropriate given the logo design. Letter spacing is accounted for within the logo. Font/letter is readable to viewer.	Meets Expectations Two of the following elements could be improved: Choice of font/letter is appropriate given the logo design. Letter spacing is accounted for within the logo. Font/letter is readable to viewer.	Very Good One of the following elements could be improved: Choice of font/letter is appropriate given the logo design. Letter spacing is accounted for within the logo. Font/letter is readable to viewer.	Exceeds Expectations Choice of font/letter is appropriate given the logo design. Letter spacing is accounted for within the logo. Font/letter is readable to viewer.
Color Color choices reflect the integration of color theory within logo design.	Below Expectation Color choices within logo detract from overall design. Colors used do not harmonize well with one another.	Meets Expectations Color choices within logo are acceptable. Colors used could harmonize better.	Very Good Color choices within logo work well together. Color harmonize appropriately.	Exceeds Expectations Color choices within logo reflect the integration of color theory. Colors used harmonize well with one another.