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iRubric: Persuasive Print Ad Rubric

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Persuasive Print Ad Rubric Persuasive Print Ad Rubric Rubric for assessing persuasion techniques in a print ad student's create. Rubric Code: AXX8XBX By MrsVisser Ready to use Public Rubric Subject: Health Type: Project Grade Levels: 6-8

Persuasive Print Ad Rubric for the completed ad.
	Poor 1 pts	Fair 2 pts	Good 3 pts
Product Image What the product looks like.	Poor No attempt has been made to create a picture of the product on the ad; neither has name been included in the ad.	Fair There is only the name of the product but no attempt made to create a picture of the product.	Good Students have included - to the best of their ability - a picture of the product and the product name is also included.
Slogan Memorable phrase used in an ad campaign.	Poor There is no slogan for the product.	Fair There is a slogan, but no effort has been made to make it catchy and persuasive.	Good There is a slogan. It is both catchy and persuasive.
Persuasive Technique Includes several techniques designed to appeal to the emotions of a person in order to get that person to buy a product.	Poor There is no persuasive technique used.	Fair There has been an attempt at using a persuasive technique, but it is not clear which one is is.	Good There is clearly one persuasive technique used - and used effectively.
Persuasive Print Ad Rough Drafts Rubric for the rough work leading up to the completed ad.
	Poor 1 pts	Fair 2 pts	Good 3 pts
Progression How the ad layout and information has changed over the planning stages	Poor Little, or no changes were made from the original draft to the final product.	Fair Some changes made from the original draft to the final product, some reflection evident in the choices in changes made.	Good Impactful changes made from the original draft to the final product.
Advertising Technique Paragraph Description of advertising technique employed, including an outline of how it was employed in the ad.
	Poor 1 pts	Fair 2 pts	Good 3 pts
Advertising Technique	Poor No indication of which techniques is being employed in the ad.	Fair Indicates which technique is being employed in the ad, but it appears to be the wrong one.	Good Indicates which technique is being employed in the ad.
Motivation	Poor No/very poor description of how and/or why the advertising technique was being applied in the ad.	Fair Describes how and why the specific advertising technique is being applied in the ad, but seems to indicate a bit of a misunderstanding of the technique.	Good Excellent description of how and why the specific advertising technique was chosen and implemented.