iRubric: Persuasive Print Ad Rubric

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Persuasive Print Ad Rubric Persuasive Print Ad Rubric Rubric for assessing persuasion techniques in a print ad student's create. Rubric Code: V555C3 By Smckelvey Draft Public Rubric Subject: English Type: Project Grade Levels: 6-8

Persuasive Print Ad Enter rubric description
	Poor 1 pts	Fair 2 pts	Good 3 pts
Product Image What the product looks like.	Poor No attempt has been made to create a picture of the product on the ad; neither has name been included in the ad.	Fair There is only the name of the product but no attempt made to create a picture of the product.	Good Students have included - to the best of their ability - a picture of the product and the product name is also included.
Copy Printed text in advertisement.	Poor There is no (copy) information about the product, or persuasive language used.	Fair There is copy, however no persuasive language has been used.	Good There is both information about the product given and persuasive language used to appeal to the emotions of the reader.
Slogan Memorable phrase used in an ad campaign.	Poor There is no slogan for the product.	Fair There is a slogan, but no effort has been made to make it catchy and persuasive.	Good There is a slogan. It is both catchy and persuasive.
Persuasive Technique Includes several techniques designed to appeal to the emotions of a person in order to get that person to buy a product.	Poor There is no persuasive technique used.	Fair There has been an attempt at using a persuasive technique, but it is not clear which one is is.	Good There is clearly one persuasive technique used - and used effectively.