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iRubric: MK Research Project rubric

iRubric: MK Research Project rubric

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MK Research Project 
MK200 Research Project
Students will identify the teen market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a marketing analysis, a review of the 5P' marketing mix and how these are impacted by the teen market. Students will then create a written report, that includes the research: survey conducted, marketing plan, and analysis of data. Additionally they will have a 15 minute presentation with visual aides and present it to the class.
Rubric Code: AXBC357
By jlperalc
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Criterion
  Good

2 pts

Fair

1 pts

Poor

0 pts

Content & Development
100 pts

Good

- Content is comprehensive, accurate, and persuasive.
- Major points are stated clearly and are well supported.
- Content and purpose of the writing are clear.
Fair

- Content is not comprehensive and /or persuasive.
- Major points are addressed, but not well supported.
- Content is inconsistent with regard to purpose and clarity of thought.
Poor

- Content is incomplete.
- Major points are not clear and /or persuasive.
Format and Presentation
20 pts

Good

- Paper follows designated guidelines.
- Paper is the appropriate length as described for the assignment.
Fair

- Paper follows most guidelines.
- Paper is over/ under word length.
Poor

- Paper lacks many elements of correct formatting.
- Paper is inadequate/excessive in length.
Grammar, Punctuation & Spelling
20 pts

Good

- Rules of grammar, usage, and punctuation are followed; spelling is correct.
- Language is clear and precise; sentences display consistently strong, varied structure.
Fair

- Paper contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Poor

- Paper contains numerous grammatical, punctuation, and spelling errors.
- Language uses jargon or conversational tone.
Works Cited Page
10 pts

Good

Paper follows MLA format for works cited page. All cites are correct
Fair

Works Cited page contains few error
Poor

Works cited page omitted or completely improper
Oral Presentation
50 pts

Good

-Specific introduction and conclusion
-Sequenced material within the body
-Cohesive presentation content
-Student discuss the reasons for the support of the chosen organisation in great details.
-Student describes in detail about their findings
-Student indicate what they have learnt
Fair

-Specific introduction and conclusion
-Sequenced material within the body is inconsistent
-Student discuss the reasons for the support of the chosen organisation with a few details.
-Student do not outline their finding
-Student's misconceptions are still seen
Poor

-Specific introduction and conclusion
-No sequence in material
-Students discuss the reasons for the support of the chosen organisation with very minimal details.
-Students do not outline what they have learnt
-Students still sound confused on this topic






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