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iRubric: Public Service Announcement rubric

iRubric: Public Service Announcement rubric

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Public Service Announcement 
Public Service Announcement
PSA must be from 30 to 60 seconds, have a clear message, use persuasive device method, be measurable for effectiveness & clear meaning. PSA needs a defined audience & have title and credits that are not part of 30 to 60 seconds. Music should be appropriate to topic and the level should be appropriate to hear mandatory Voice Over or Dialogue. PSA must contain a CALL TO ACTION referencing how to get involved via web link or phone or meeting place/time referenced via text AND Voice Over of Text.
Rubric Code: AXB85C6
By acharlton
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Public Service Announcement
  Unsatisfactory

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

Total Points

(N/A)

Length/Presentation

Unsatisfactory

Video clip is less than 30 seconds or longer than 60 seconds. Audio is distraction from story. Shots do not display continuity or good framing or composition. Student does not present video to the class by deadline.
Fair

Video clip is between 30 and 60 seconds. Shots display limited or gaps in continuity. Audio slightly distracts from story. Student's video presentation is inaccurate or incomplete. Several shots do not demonstrate good framing, pace or composition.
Good

Video clip is to 30 to 60 seconds, some continuity is demonstrated. Audio is synched, clear with no gaps. Student's video presentation is adequate, most shots show good framing and composition and pace.
Excellent

Video clip is 30 to 60 seconds and project demonstrates mastery of continuity. Audio perfectly matches video and everything is heard clearly. Student's video presentation is exceptional with framing, composition and mix of shots for pacing.
Total Points

Points
Information within PSA

Unsatisfactory

A great deal of information is unclear, inaccurate, or irrelevant to the assigned topic. Major facts are missing. No relevant use of Persuasive Device. Less than 40% of class surveyed were persuaded by presentation
Fair

Information is frequently unclear, inaccurate, or irrelevant to the assigned topic. Important details are missing. Persuasive Device used weakly. Survey showed 40 to 60% of class persuaded by presentation.
Good

Information is occasionally unclear, inaccurate, or irrelevant to the assigned topic. A few details are missing. Persuasive Device used somewhat effectively. Survey 60-80% of class persuaded by presentation.
Excellent

Information is clear, accurate, and relevant to the assigned topic. The topic is fully covered. Persuasive Device Method was used exceptionally and 80% or more of surveyed classmates were persuaded by presentation.
Total Points

Points
Follow up information

Unsatisfactory

There is no follow up information present, no voice over call to action and or it is inappropriate for the public service announcement.
Fair

There is limited or poor follow up information and or it is somewhat inappropriate for the public service announcement. There is Call to Action but it is not well formatted, too quick or too slow for viewer to assimilate.
Good

There follow up information and it is appropriate for the public service announcement. Call to action appropriate but missing one or two elements of text/spelling.
Excellent

There is excellent and accurate follow up information and it is appropriate for the public service announcement. Call to action is appropriate, well formatted and clearly associated with the topic.
Total Points

Points
Clarity

Unsatisfactory

Most or all of the video is messy or incomplete. Major spelling and grammar mistakes. Story is not clear or pacing is poor.
Fair

Some of the video is messy or incomplete. Frequent spelling and grammar mistakes. Story is not very clear or poorly paced.
Good

Only one to three clips of video is messy or incomplete. Spelling and grammar mistakes are rare. Story is clear and somewhat interesting.
Excellent

Video is neatly finished. No spelling and grammar mistakes. Story is unique, interesting and memorable. Pacing and shot mix keep viewer engaged and interested.
Total Points

Points
Voiceover/Music

Unsatisfactory

Voiceover and music are missing or levels set so poorly it distract greatly from the message.
Fair

Either the Voiceover or music are inappropriate to the public service announcement. Volume is set inappropriately to help convey message. Frequent audio level problems displayed taking away slightly from message.
Good

Voiceover and music are mostly appropriate to the public service announcement. One or two parts of the audio are adjusted poorly and distract from the message or are missing.
Excellent

Voiceover and music are present, appropriate and set to appropriate volume levels to show mastery of audio pen tool. The VO and music have an impact on the emotional appeal of the public service announcement and help convey the message.
Total Points

Points





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