Rules of good domain name:
1/ meaningful
2/ keep short (3 letters name the best)
3/ make it easy to say, type, and remeber
4/ use .com
5/ avoid dashes, The, its, A
We have:
www.eieij.com, www.pinkicestore.com, and www.itsfashion.com
Personally, I like "pink"ice, but it violate rule #2, 3, and 5
So I decide to rank www. pinkicestore.com @ scale of 3
www.itsfashion.com does not follow good set of domain name, I give scale of 2.
The best goes to www.eieij.com. It goes with the rhythm of famous childhood song E.I.E.I.O and follow nicely rules of good domain name. I like to have a scale of 4.5 (-: