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iRubric: Ad Analysis Essay rubric

iRubric: Ad Analysis Essay rubric

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Ad Analysis Essay 
Ad Analysis Essay
Guidelines for scoring an ad analysis essay.
Rubric Code: Z985A9
By mheedie
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Expository Essay
 

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Introduction

N/A

The introduction does an excellent job of hooking the reader into the essay. It includes the thesis and previews main points. Title catches the reader's attention.

16
N/A

The introduction simply states topic, has thesis and previews main points, but does not hook reader well. Title is relevant.


14
N/A

Introduction is functional. May have thesis, but does not preview main points. In addition the title seems off base to the subject.


12
N/A

Introduction very weak, does not have thesis or preview of main points. Only previews topic. No mention of author and title.


10
Profile of Ideal Reader

N/A

There is a thorough discussion of the magazine's ideal reader, including age, gender, race, religion, profession, hobbies, geography, likes and dislikes.
16
N/A

There is a discussion of the magazine's ideal reader, including at least 6 of the following: age, gender, race, religion, profession, hobbies, geography, likes and dislikes.
14
N/A

There is a discussion of the magazine's ideal reader, including at least 4 of the following: age, gender, race, religion, profession, hobbies, geography, likes and dislikes.
12
N/A

There is a discussion of the magazine's ideal reader, including at least 2 of the following: age, gender, race, religion, profession, hobbies, geography, likes and dislikes.
10
Analyze Ad

N/A

There is a thorough discussion of the color, format, content, and layout of the ad. Included is a discussion of the rhetorical elements.

16
N/A

There is a discussion of the color, format, content, and layout of the ad. Included is a discussion of the rhetorical elements.


14
N/A

There is a discussion of some of the elements: color, format, content, and layout of the ad. Included is a discussion of the rhetorical elements.

12
N/A

There is a discussion of some of the elements: color, format, content, and layout of the ad.




10
Evaluate Ad in Context of Magazine

N/A

There is a thorough evaluation of the ad: Would you choose it as editor? Does it meet the needs of the audience? Is the ad successful?


16
N/A

There is an evaluation of the ad: Would you choose it as editor? Does it meet the needs of the audience? Is the ad successful?


14
N/A

The ad is evaluated in at least 2 ways: Would you choose it as editor? Does it meet the needs of the audience? Is the ad successful?


12
N/A

The ad is evaluated in at least 1 way: Would you choose it as editor? Does it meet the needs of the audience? Is the ad successful?


10
Follows Prompt Directions

N/A

Magazine ad is included. The essay includes all parts: introduction, profile of ideal reader, ad description, evaluation of the ad, and conclusion.


4
N/A

Magazine ad is included.
The essay includes a profile of ideal reader, ad description, evaluation of the ad, and conclusion.



3
N/A

Magazine ad is included.
The essay includes a profile of ideal reader, ad description, and an evaluation of the ad.



2
N/A

No ad is included. Some parts of the essay are missing.





1
Grammar and Mechanics

N/A

The essay contains no errors in usage, spelling, and mechanics.





16
N/A

The essay contains few (1-3) errors in usage, spelling and mechanics.





14
N/A

The essay contains several (4-6) errors in usage, spelling and mechanics.




12
N/A

The essay contains many (7 or more)errors in usage, spelling and mechanics.




10
Conclusion

N/A

The conclusion does an excellent job of summing up or restating the topic and tying the details together.



16
N/A

The conclusion sums up the topic by restating it, but it does not tie the details together.




14
N/A

There is an attempt at a conclusion, but it doesn't restate the topic or tie the details together.




12
N/A

There is no conclusion. The essay just ends without summing up or restating the topic. It doesn't tie the details together.


10



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  • Expository

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