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iRubric: Business Product/Service Presentation Rubric

iRubric: Business Product/Service Presentation Rubric

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Business Product/Service Presentation Rubric 
Business Product/Service Presentation Rubric
By J. Sosa
Rubric Code: U5759X
By drjharper
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Presentation Rubric
  Fair

2

(N/A)

Good

3

(N/A)

Very Good

4

(N/A)

Excellent

5

(N/A)

Points Attained

(N/A)

Introduction

Introduce themselves, gave a summary of the business, purpose of the business, business objectives.
Fair

Does not include all components or component, are unclear and do not contain relevant content.
Good

Include 1 or 2 components, which are clear, coherent, and contain relevant content.
Very Good

Includes 3 components, which are clear, coherent, and contain relevant content.
Excellent

Include 4 or more components, which are clear, coherent, and contain relevant content.
Points Attained
Knowledge

Of chosen Product / brand / and audience
Fair

Student does not have grasp of information; student cannot answer questions about subject.
Good

Student is uncomfortable with information and is able to answer only rudimentary questions.
Very Good

Student is at ease with expected answers to all questions, but fails to elaborate.
Excellent

Student demonstrates full knowledge (more than required) by answering all class questions with explanations and elaboration.
Points Attained
Presentation tools

Use of graphics, models, products
Fair

Student uses superfluous graphics or no graphics
Good

Student occasionally uses graphics that rarely support text and presentation.
Very Good

Student's graphics relate to text and presentation.
Excellent

Student's graphics explain and reinforce screen text and presentation.
Points Attained
Organization

Presentation order / flow
Fair

Audience cannot understand presentation because there is no sequence of information.
Good

Audience has difficulty following presentation because student jumps around.
Very Good

Presents information in logical sequence which audience can follow.
Excellent

Presents information in logical, interesting sequence which audience can follow.
Points Attained
Market Analysis Product/ Service

Analysis of the real industry: Product, Price, Promotion, Placement, Marketing Place & Plan, Labelling etc.
Fair

Does not include all components or component, are unclear and do not contain relevant content.
Good

Include 1 or 2 components, which are clear, coherent, and contain relevant content.
Very Good

Includes 3 components, which are clear, coherent, and contain relevant content.
Excellent

Include 4 or more components, which are clear, coherent, and contain relevant content.
Points Attained
Mechanics

Quality of presentation
Fair

Student's presentation has four or more spelling errors and/or grammatical errors.
Good

Presentation has three misspellings and/or grammatical errors.
Very Good

Presentation has no more than two misspellings and/or grammatical errors.
Excellent

Presentation has no misspellings or grammatical errors.
Points Attained
SWOT Analysis

Strengths, Weakness, Opportunities and Threats. Discussion of Business Risks
Fair

Student does not have grasp of information; student cannot answer questions about subject.
Good

Student is uncomfortable with information and is able to answer only rudimentary questions.
Very Good

Student is at ease with expected answers to all questions, but fails to elaborate.
Excellent

Student demonstrates full knowledge (more than required) by answering most questions with explanations and elaboration.
Points Attained
Eye Contact

Fair

Student reads all of presentation with no eye contact.
Good

Student occasionally uses eye contact, but still reads most of report.
Very Good

Student maintains eye contact most of the time but frequently returns to notes.
Excellent

Student maintains eye contact with audience, seldom returning to notes.
Points Attained
Verbal Presentation Skills

Language / Elocution
Fair

Student mumbles, incorrectly pronounces terms, and speaks too quietly for students in the back of class to hear.
Good

Student's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing presentation.
Very Good

Student's voice is clear. Student pronounces most words correctly. Most audience members can hear presentation.
Excellent

Student uses a clear voice and correct, precise pronunciation of terms so that all audience members can hear presentation.
Points Attained
Appearance

Appropriate business dress.
Fair

Student does not dress appropriately. Dressed casually with little preparation.
Good

Student is dressed in nice, casual clothing
Very Good

Student is dressed in business casual clothing but is not professional.
Excellent

Student is dressed in professional business attire that demonstrates knowledge of the audience's expectations.
Points Attained






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