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Business Plan 
Massge Business Plan - Final Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan. Business plans will be presented to potential investors and small business owners using the "Shark Tank" format.
Rubric Code: QX44X32
By jstark05
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan
  Unsatisfactory

0.5 pts

Basic

0.7 pts

Proficient

0.85 pts

Distinguished

1 pts

Cover Page
10 pts

Complete with logo, motto, business name, your name & instructor.
Unsatisfactory

Does not meet expectations, did not include the cover page.
Basic

Meets basic expectations includes business name and logo.
Proficient

Meets expectation,
included all content listed in the outline.
Distinguished

Exceeds expectations,
Completed all content for this area plus it is pleasing to the eye and designed well.
Table of Contents
10 pts

Include major sections of the plan and page numbers.
Unsatisfactory

Does not meet expectations.
Missed entire page
Basic

Meets basic expectations with major sections listed.
Proficient

Meets expectation.
Includes all major sections outlined on this rubric.
Distinguished

Exceeds expectations.
Completed Table of Contents with pages numbers and accuracy.
Executive Summary
10 pts

You must convince the reader that your business is sound and has opportunity for success. Give an overview of your business and highlight key concepts of your plan.
Unsatisfactory

Does not meet expectations
Did not include an Executive Summary.
Basic

Meets basic expectations. Has a brief business overview.
Proficient

Meets expectations.
Completed most content with solid business overview.
Distinguished

Exceeds expectations
Completed all content with solid business overview and highlights key concepts of business plan.
Business Description
15 pts

Description of the product/service & what it will do, legal form, business goals & objectives (use SMART), mission statement.
Unsatisfactory

Does not meet expectations.
Did not include the business description.
Basic

Meets basic expectations. Includes basic description of product/service and one business goal.
Proficient

Meets the expectation, includes detailed company description, SMART goals, and a brief mission statement & legal form.
Distinguished

Exceeds the expectation by including all info in outline, a detailed company description, more than one business goal using SMART, complete mission statement.
Product/Service Description
10 pts

Describe the products and/or services your business will provide. What need does the product/service meet for customers? What is unique? What is the competitive advantage? Entry barriers & strategies to overcome them.
Unsatisfactory

Does not meet expectations.
Did not include product and/or service description.
Basic

Meets basic expectations
with limited product/service description.
Proficient

Meets the expectation with solid product/service description, explains what customer needs are fulfilled, what is unique, the competitive advantage, entry barriers.
Distinguished

Exceeds the expectation. Detailed product/service description, explains all items covered in the outline. Offers additional information.
Market Analysis
15 pts

Describe your customers (target market). Describe your competitors. Look at and list 3 competitors, use a SWOT Analysis,
Unsatisfactory

Does not meet expectations.
Did not include a market analysis.
Basic

Meets basic expectation of describing customers and target market. Outlines market size & potential for growth.
Proficient

Meets the expectation of describing customers and target market. market size, potential for growth. Lists 3 competitors and has a brief SWOT analysis.
Distinguished

Exceeds the expectation of describing customers and target market, market size, potential for growth. Lists 3 competitors and has a detailed SWOT analysis. Offers additional information.
Marketing
15 pts

How will you reach your customers and your sales goals. The 4Ps- Product, Price, Place, Promotion.
Unsatisfactory

Does not meet expectations.
Did not include the marketing plan.
Basic

Meets basic expectation includes a brief marking and sales plan.
Proficient

Meets the expectation of giving a solid sales and marketing plan.
Distinguished

Exceeds the expectation of giving a detailed marketing and sales plan. Uses the 4 P's and explains more than 3 ways of promoting the new business.
Organizational/Operational Plan
10 pts

Organizational Structure (chart if s-corp), personnel, brief job descriptions. Location, permits & licensing, risk management, inventory, supply chain, credit & other policies.
Unsatisfactory

Does not meet expectations.
Does not include an organizational / operational plan.
Basic

Meets basic expectation of organizational/operational plan.
Proficient

Meets the expectation of an organizational/operational plan, includes job descriptions and other policies.
Distinguished

Exceeds the information requested on the outline by offering additional information.
Financial Plan
15 pts

Use Google Sheets: Cash Flow Statement (budget) & Break Even Analysis.
Unsatisfactory

Does not meed expectations.
Does not include a financial plan.
Does not use Google Sheets.
Basic

Meets basic expectations. Includes an basic income/expense Google Sheet.
Proficient

Meets expectation, uses Google Sheets includes a cash flow statement (budget) & break even analysis.
Distinguished

Exceeds expectation, includes a 5 year Sales Forecast.
Appendix
15 pts

Resume, Business Card/Brochure/Flyer, Code of Ethics, Floor Plan
Unsatisfactory

Does not meet expectations.
Basic

Meets basic expectations outlined.
Proficient

Meets expectation of sample business card or brochure or flyer, code of ethics, resume, floor plan.
Distinguished

Exceeds expectations
offers a sample business card, & brochure or flyer, Code of Ethics, Resume, Cover Letter, Floor Plan and additional information.



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