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iRubric: Visual Rhetorical Analysis rubric

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Visual Rhetorical Analysis Visual Rhetorical Analysis Cohesive analysis of visual elements for effectiveness and message Rubric Code: Q5BBA6 By euge620 Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: Undergraduate

Visual Rhetorical Analysis
	Excellent 4 pts	Developing strongly 3 pts	Good 2 pts	Not acceptable 1 pts
Thesis statement	Excellent The thesis statement is clear, well-developed and easy to locate. The body of the paper supports the thesis well. The conclusion restates the thesis eloquently and forcefully.	Developing strongly Thesis apparent but paper lacks specific relation to main idea throughout. Supporting evidence generally effective. Conclusion mostly effective.	Good The thesis may be unclear or too broad. The body may not support the thesis. The conclusion may not restate the thesis.	Not acceptable Lack of organization, thesis, cohesion, or appropriate level of detail.
Visual Analysis	Excellent The visual advertisement, cartoon, etc. is thoroughly analyzed. All of the objects are explained. The appropriate techniques are mentioned. Nothing in the visual is omitted. The writer presents the analysis in an orderly and coherent fashion.	Developing strongly Good analysis of message and technique employed in the visual. Analysis is generally comprehensive and convincing.	Good Some of the aspects of the visual may have been overlooked. The technique employed in the visual may not be mentioned.	Not acceptable Major elements of both technique, presentation, and analysis missing.
Context of the issue	Excellent The writer puts the visual into its appropriate context, e.g., political cartoons are aimed at a specific audience. The writer understands the issue well enough to offer a valid interpretation.	Developing strongly The writer attempts to establish context and identify issues of both message and effectiveness.	Good Either the context is not established well, or the visual analysis is not well-developed.	Not acceptable The writer does not establish an appropriate context. Analysis is incomplete or has no controlling idea.
Style and correctness	Excellent The paper presents an effective analysis, displaying a sense of voice and academic writing. Mistakes in spelling or grammar are not intrusive. Tone correlated to the topic and point of view.	Developing strongly Few if any disruptive errors. Clear evidence of careful word choice to convey tone. Developing voice.	Good Mistakes in the prose detract from message. Tone or voice not apt for topic.	Not acceptable Little evidence of revision or seriousness of purpose.