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iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

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Entrepreneurship Business Plan - Final Project Rubric 
Entrepreneurship Business Plan - Final Project Rubric
Students develop and present a brief concept paper explaining the opportunity that exists in the marketplace for an innovative business, product , or service. Each student will be responsible for all portions of the plan including: Executive Summary, Business Description, trends, developing the marketing plan, financial points, presentation, and visual aids.
Rubric Code: PXWCA9W
By jphillip
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Entrepreneurship Innovation Plan
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Executive Summary
6 pts

Description of plan
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing most content
Poor

Does not meet expectations.
Missed entire information.
Opportunity Description
20 pts

Basic Description
Business Product or Service
Legal structure<BR>
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing most content
Poor

Does not meet expectations.Missed entire information.
Target Market
10 pts

Identify Market Segments
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing most content
Poor

Does not meet expectations.
Missed entire information.
Marketing Plan Trends
10 pts

Suggested Trends to marketable
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing most content
Poor

Does not meet expectations.
Missed entire information.
Unique Selling
10 pts

Description of Selling Positions
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing most content
Poor

Does not meet expectations.
Missed entire information.
Potential Reach
7 pts

Description of Potential Reach
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing most content
Poor

Does not meet expectations.
Missed entire information.
Growth
7 pts

Describe growth potential
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing most content
Poor

Does not meet expectations.
Missed entire information.
Earning
7 pts

Describe earning potential
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing most content
Poor

Does not meet expectations.
Missed entire information.
Financial Plan and summary
7 pts

Start-up Costs
Estimated Sales & Profits
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations.
Missing most content
Poor

Does not meed expectations.
Missed entire information.
Overall Impression Presentation
8 pts

Clear, concise with logical sequence of information. (articulate, knowledgeable)
Excellent

Meets or Exceeds Highest Expectations.
Completed two visual aids or business card for business.
Good

Above Expectations.
Completed business plan but didn't add two visual aids.
Fair

Meets Expectations.
met most requirements of business plan without visual aids.
Poor

Does not meet expectations.
Didn't complete business plan or visual aids.
Overall Impression Paper
8 pts

Neatness, Grammar, Written Expressions, Title Page, Table of Content, Sub headings
Excellent

Meets or Exceeds Highest Expectations.
Met all requirements.
of report mechanics.
Good

Above Expectations.
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations.
Did not meet most of requirements of report mechanics.
Poor

Does not meet expectations.
Did not meet any requirements of report mechanics.



Keywords:
  • Entrepreneurial Innovation Plan Event

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