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iRubric: Final Paper: Analysis of Message rubric

iRubric: Final Paper: Analysis of Message rubric

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Final Paper: Analysis of Message 
Final Paper: Historical Context
Describe the target audience of the propaganda message(s). Discuss media utilization, propaganda techniques – source credibility, symbols, language use, emotional appeal, etc. Provide a comprehensive discussion of propaganda theories used. Discuss special techniques used to maximize effect of the message – for instance: monopolizing communication sources, arousal of emotions, etc. Examine audience reaction to message(s), and counterpropaganda. Provide a description of techniques used to assess Effects. Include an evaluation of message and your suggestions for improvement. Use your text in addition to a minimum of ten authoritative sources to prepare your assignment. Your assignment must conform to AP writing style. Use MLA style for in-text citations and works cited. (4-6 pages)
Rubric Code: L8C8BX
By julieeprice
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Final Paper: Analysis of Message
100 %
  Excellent

(N/A)

Good

(N/A)

Fair

(N/A)

Poor

(N/A)

Media Utilization
20 pts

Excellent

-Clear, logical, comprehensive discussion of the media vehicle used.
-research includes multiple sources of analysis of media effectiveness to reach target
-distribution channels discussed
Good

-Discussion of the media vehicle used and rationalized .
-research includes 1-2 sources of of media effectiveness to reach target
-distribution channels discussed without analysis on effectiveness
Fair

-Discussion of the media vehicle without explanation
- media effectiveness discussed minimally without sources
-distribution channels discussed without analysis on effectiveness-
Poor

-Minimal Discussion of the media vehicle
- media effectiveness discussed minimally without sources
-distribution channels may or may not be discussed without analysis
Techniques used/relevance
20 pts

Excellent

complete discussion of techniques , style, tone and relevance to target.
Terms are defined, multiple sources used
-Analysis is logical and includes authoritative confirmation from outside sources
-
Good

discussion of techniques , style. May or may not have adequate discussion of tone and relevance to target.
Terms are defined,
but may or may not include authoritative sources for backup
Fair

discussion of techniques , style. May or may not have adequate discussion of tone and/or relevance to target.
Terms are discussed without definition.
Poor

Minimal discussion of techniques and/or , style. May or may not have adequate discussion of tone and/or relevance to target.
Terms are used without citation or definition
Backlash/Counterpropaganda
20 pts

Excellent

Discussion of backlash or counterpropaganda messages which might have impacted campaign. Terms defined and cited. Discussion of effects and ways campaign might minimize these effects in future
Good

Minimal Discussion of backlash or counterpropaganda messages which might have impacted campaign. Terms may be referred to, but not cited.Discussion of effects, but little discussion of ways campaign might minimize these effects in future
Fair

Minimal Discussion of backlash or counterpropaganda messages which might have impacted campaign. Terms may be referred to, but not cited.Minimal Discussion of effects, but no concrete discussion of ways campaign might minimize these effects in future
Poor

No discussion of backlash or counterpropaganda messages . .Minimal Discussion of effects, but no concrete discussion of ways campaign might minimize these effects in future
Theories/Effectiveness
20 pts

Excellent

-clear, logical discussion of several propaganda theories Analysis includes effects, reactions, discussion of how messages may have resonated to values. Analysis of which elements have led to success/failure of this campaign
Good

discussion of several propaganda theories. Analysis includes effects, or reactions, Minimal or lack of discussion of how messages may have resonated to values. Cursory Analysis of which elements have led to success/failure of this campaign-
Fair

, minimal discussion of propaganda theories, Analysis includes effects, or reactions, Minimal, or lack of discussion of how messages may have resonated to values. Failure to adequately discuss which elements have led to success/failure of this campaign-
Poor

-omission of discussion of propaganda theories. Little discussion of effects or reactions of target audience.
AP/MLA style
20 pts

Excellent

--Assignment is written using AP style and MLA citations in both paper and bibliography.
-- No errors in format or punctuation,precise word choice.
--No spelling or capitalization errors
Good

--Assignment is written using AP style and MLA citations in paper and bibliography.
-- 2 errors in format, citation or punctuation.
-- Fairly effective word choice.
--No more than 2 spelling or capitalization errors.
Fair

--Assignment loosely follows AP style with MLA citations. Not all sources properly cited in both paper and bibliography.
- Correct word choice.
-- More than 3 format, spelling, punctuation or capitalization errors.
Poor

-Assignment does not adhere to AP style and MLA citations.Not all sources properly cited in both paper and bibliography.
-- More than than 4 errors in format, spelling,
punctuation or capitalization errors.



Keywords:
  • Research paper - emphasis on relevance of research



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