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iRubric: Magazine Advertisement rubric

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Magazine Advertisement MAGAZINE ADVERTISEMENT Students will create a magazine advertisement using persuasive details and emotional appeals; complete with logo and word choice. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product. Rubric Code: L565C8 By natalie4 Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8, 9-12

Magazine Advertisement
	Proficient 15 pts	Adequate 12 pts	Poor 10 pts	Total Points (N/A)
WORD CHOICE	Proficient Information about the product relates directly to product and catches the reader's attention to persuade them to purchase the product. Slogan relates directly to product; unique, easily remembered. i	Adequate Information does not directly relate to product; is not completely unique, and could be much more persuasively strong.	Poor Information about the product is vague and uninteresting	Total Points
GRAPHIC FEATURE	Proficient Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively	Adequate Effective use of a graphic feature. (catches attention, but not right away)	Poor Graphic is not totally effective; may look as if it was done hurriedly	Total Points
PROPAGANDA TECHNIQUE	Proficient Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing	Adequate Product name is clear and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present.	Poor Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present	Total Points
OVERALL DESIGN	Proficient Layout simple and balanced; excellent description of product in few words; illustrations highly effective	Adequate Layout balanced; product description complete; illustrations clear	Poor Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Total Points ____________/60