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iRubric: Final Paper: Historical Context rubric

iRubric: Final Paper: Historical Context rubric

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Final Paper: Historical Context 
Analysis of Persuasive Ad Assignment
Rubric Code: D8B8A3
By julieeprice
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Final Paper: Historical Context
100 %
  Excellent

(N/A)

Good

(N/A)

Fair

(N/A)

Poor

(N/A)

Context/ideology/Purpose
20 pts

Excellent

-Clear, logical, comprehensive discussion of the context and purpose of the message.
-research includes multiple sources of analysis of news events, facts surveys for complete
background of situation
Good

-Discussion of the context and purpose of the message.

-research includes 1-2 sources
Fair

-Incomplete discussion of the context or purpose of the message
-discussion without research
-little discussion or evidence from past campaigns
Poor

-Incomplete discussion of the context or purpose of the message
Source Credibility
20 pts

Excellent

complete background of source in context of message. comprehensive research of prior campaigns from source or institution-
-Analysis of source credibility:
-Includes research regarding leadership structure of organization or propagandist
-Discussion of multiple theories regarding source credibility
-Analysis of source credibility in regards to effectiveness of message
Good

-research used to background source
-history of past campaigns included without sufficient analysis
-some discussion of importance of source credibility
Fair

minimal research used to background source
-minimal theory or analysis regarding importance of source credibility
Poor

superficial information regarding source
-missing either discussion of source credibility theories or importance of source credibility
Resonance
20 pts

Excellent

Description of target audience -complete discussion of prevalent values, myths,beliefs of target audience
-research includes an analysis of existing behaviors, norms, beliefs from a 2-3 sources
Good

Description of target audience . complete discussion of prevalent values, myths,beliefs but with minimal research from variety of sources
Fair

Description of target audience without complete discussion of prevalent values, myths,beliefs
Poor

Description of target audience without much analysis of existing behaviors, norms, beliefs
Theories related to message
20 pts

Excellent

-clear, logical discussion of several propaganda theories related to effects, reactions, counterpropaganda, or backlash expected -discussion of how messages are linked to values, beliefs. etc
Good

- discussion of propaganda theories . Minimal discussion of reactions, counterpropaganda,possibility of backlash etc
overview without much analysis on which values, beliefs link to messages
-
Fair

, minimal discussion of propaganda theories, techniques and concepts
- a cursory discussion of of reactions, counterpropaganda,possibility of backlash etc
-minimum discussion of why message will resonate with target
Poor

-omission of discussion of propaganda theories, techniques and concepts
- a cursory discussion of of reactions, counterpropaganda,possibility of backlash etc
-minimum or no discussion of why message will resonate with target
AP/MLA style
20 pts

Excellent

--Assignment is written using AP style and MLA citations in both paper and bibliography.
-- No errors in format or punctuation,precise word choice.
--No spelling or capitalization errors
Good

--Assignment is written using AP style and MLA citations in paper and bibliography.
-- 2 errors in format, citation or punctuation.
-- Fairly effective word choice.
--No more than 2 spelling or capitalization errors.
Fair

--Assignment loosely follows AP style with MLA citations. Not all sources properly cited in both paper and bibliography.
- Correct word choice.
-- More than 3 format, spelling, punctuation or capitalization errors.
Poor

-Assignment does not adhere to AP style and MLA citations.Not all sources properly cited in both paper and bibliography.
-- More than than 4 errors in format, spelling,
punctuation or capitalization errors.



Keywords:
  • Research paper - emphasis on relevance of research



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