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iRubric: Ad Analysis Essay rubric

iRubric: Ad Analysis Essay rubric

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Ad Analysis Essay 
Ad Analysis Essay
Guidelines for scoring an ad analysis essay.
Rubric Code: AXXC35X
By bnorflis
Ready to use
Public Rubric
Subject: Journalism  
Type: Writing  
Grade Levels: 9-12

Powered by iRubric Expository Essay
  Great

20 pts

Good

15 pts

Needs work

10 pts

Incompete

5 pts

Introduction

Great

The introduction does an excellent job of hooking the reader into the essay. It includes the thesis and previews main points. Title catches the reader's attention.<BR>
<BR>
Good

The introduction simply states topic, has thesis and previews main points, but does not hook reader well. Title is relevant.<BR>
<BR>
<BR>
Needs work

Introduction is functional. May have thesis, but does not preview main points. In addition the title seems off base to the subject.<BR>
<BR>
<BR>
Incompete

Introduction very weak, does not have thesis or preview of main points. Only previews topic. No mention of author and title.<BR>
<BR>
<BR>
Profile of target audience/Dempgra.

Great

There is a thorough discussion of the magazine's ideal reader, including age, gender, race, religion, profession, hobbies, geography, likes and dislikes.<BR>
Good

There is a discussion of the magazine's ideal reader, including at least 6 of the following: age, gender, race, religion, profession, hobbies, geography, likes and dislikes.<BR>
Needs work

There is a discussion of the magazine's ideal reader, including at least 4 of the following: age, gender, race, religion, profession, hobbies, geography, likes and dislikes.<BR>
Incompete

There is a discussion of the magazine's ideal reader, including at least 2 of the following: age, gender, race, religion, profession, hobbies, geography, likes and dislikes.<BR>
Evaluate Ad in Context of Magazine

Great

There is a thorough evaluation of the ad: Would you choose it as editor? Does it meet the needs of the audience? Is the ad successful?<BR>
<BR>
<BR>
16
Good

There is an evaluation of the ad: Would you choose it as editor? Does it meet the needs of the audience? Is the ad successful?<BR>
<BR>
<BR>
14
Needs work

The ad is evaluated in at least 2 ways: Would you choose it as editor? Does it meet the needs of the audience? Is the ad successful?<BR>
<BR>
<BR>
12
Incompete

The ad is evaluated in at least 1 way: Would you choose it as editor? Does it meet the needs of the audience? Is the ad successful?<BR>
<BR>
<BR>
10
Follows Prompt Directions

Great

Magazine ad is included. The essay includes all parts: introduction, profile of ideal reader, ad description, evaluation of the ad, and conclusion.<BR>
<BR>
<BR>
4
Good

Magazine ad is included.<BR>
The essay includes a profile of ideal reader, ad description, evaluation of the ad, and conclusion.<BR>
<BR>
<BR>
<BR>
3
Needs work

Magazine ad is included.<BR>
The essay includes a profile of ideal reader, ad description, and an evaluation of the ad.<BR>
<BR>
<BR>
<BR>
2
Incompete

No ad is included. Some parts of the essay are missing.<BR>
<BR>
<BR>
<BR>
<BR>
<BR>
1
Grammar and Mechanics

Great

The essay contains no errors in usage, spelling, and mechanics.<BR>
<BR>
<BR>
<BR>
<BR>
<BR>
16
Good

The essay contains few (1-3) errors in usage, spelling and mechanics.<BR>
<BR>
<BR>
<BR>
<BR>
<BR>
14
Needs work

The essay contains several (4-6) errors in usage, spelling and mechanics.<BR>
<BR>
<BR>
<BR>
<BR>
12
Incompete

The essay contains many (7 or more)errors in usage, spelling and mechanics.<BR>
<BR>
<BR>
<BR>
<BR>
10



Keywords:
  • Expository


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