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iRubric: Identity Logo Design rubric

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Identity Logo Design Logo Design Rubric For this performance task, students were asked to design an "Identity Logo" that reflects who they are. The logo must showcase the principles of design that have been learned in the Graphic Design Unit. The "Identity Logo" will appear on all visual Communications Technology projects/assignments. Rubric Code: Z24X8A4 By McStaples Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: 9-12

Identity Logo For this assessment, students were asked to design a logo that represents them. Students were to use what we have learned about Graphic Design & apply it to the making of their logo.
	50-59% (Level 1) (N/A)	60-69% (Level 2) (N/A)	70-79% (Level 3) (N/A)	80-100% (Level 4) (N/A)
Logo Communication for different audiences in visual form	50-59% This Logo does not express the who you are through the use of symbols and manipulation of the letters/pictures.	60-69% This Logo expresses the who you are through the use of symbols and manipulation of the letters/pictures in a limited fashion.	70-79% This Logo adequately expresses the who you are through the use of symbols and manipulation of the letters/pictures.	80-100% This Logo clearly expresses the who you are through the use of symbols and manipulation of the letters/pictures.
Knowledge Application of graphic design principles (ie.Gestalt Theory, Colour Theory, Shape Theory)	50-59% applies knowledge of graphic design principles with limited effectiveness	60-69% applies knowledge of graphic design principles with some effectiveness	70-79% applies knowledge of graphic design principles with considerable effectiveness	80-100% applies knowledge of graphic design principles with a high degree of effectiveness
Thinking Use of planning skills (selecting strategies and resources, effective use of time to meet the deadline)	50-59% uses planning skills with limited effectiveness	60-69% uses planning skills with some effectiveness	70-79% uses planning skills with considerable effectiveness	80-100% uses planning skills with a high degree of effectiveness
Thinking Use of critical/creative thinking processes (ie.design & decision-making processes)	50-59% uses critical/creative thinking processes with limited effectiveness	60-69% uses critical/creative thinking processes with some effectiveness	70-79% uses critical/creative thinking processes with considerable effectiveness	80-100% uses critical/creative thinking processes with a high degree of effectiveness