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iRubric: Business Plan Grading Rubric Week 6

iRubric: Business Plan Grading Rubric Week 6

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Business Plan Grading Rubric Week 6 
Business Plan Grading Rubric (Written)
Business Plan Assignment.
Rubric Code: XXCB682
By jdovel
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Graduate

Powered by iRubric Business Plan Rubric
  Poor /Lacking Info

1 pts

Sufficient

2.5 pts

Proficient

4 pts

Advanced

5 pts

Location or proposed location

Poor /Lacking Info

Location is not mentioned or adequately addressed to the point it will impact the business plan execution.
Sufficient

Several important elements of your location/proposed location are clearly defined are missing. Elements include but are not limited to location, parking, proximity to transportation networks, building/location type, nearby facilities, and traffic count.
Proficient

1-2 important elements of your location/proposed location are clearly defined are missing. Elements include but are not limited to location, parking, proximity to transportation networks, building/location type, nearby facilities, and traffic count.
Advanced

All important elements of your location/proposed location are clearly defined. Elements include but are not limited to location, parking, proximity to transportation networks, building/location type, nearby facilities, and traffic count.
Distribution channels

Poor /Lacking Info

The plan lacks a useable explanation of how the products or services will be distributed.
Sufficient

The distribution channel(s) are explanation is missing several elements or does not align with all previous sections of the business plan. Examples of channels include retail, direct sales, ecommerce, wholesale, inside sales force, outside sales representatives, and OEMs.
Proficient

The distribution channel(s) are explanation is missing 1-2 elements or does not align with all previous sections of the business plan. Examples of channels include retail, direct sales, ecommerce, wholesale, inside sales force, outside sales representatives, and OEMs.
Advanced

The distribution channel(s) are fully explained and align with all previous sections of the business plan. Examples of channels include retail, direct sales, ecommerce, wholesale, inside sales force, outside sales representatives, and OEMs.
12-month sales forecast

Poor /Lacking Info

The sales forecast is not present or is not understandable.
Sufficient

Several problems with the following: Includes a detailed 12 month sales forecast to include sensitivity analysis. The analysis at minimum should include a best case and worst case scenario. It also should tie to the other portions of the business plan.
Proficient

1-2 problems with the following: Includes a detailed 12 month sales forecast to include sensitivity analysis. The analysis at minimum should include a best case and worst case scenario. It also should tie to the other portions of the business plan.
Advanced

Includes a detailed 12 month sales forecast to include sensitivity analysis. The analysis at minimum should include a best case and worst case scenario. It also should tie to the other portions of the business plan.
Explanation of sales forecast

Poor /Lacking Info

The sales forecast contains no explanation or one that is understandable.
Sufficient

Several problems exist with the assumptions behind the sales forecast are clear and understandable. The possible range in sales is explained.
Proficient

1-2 problems exist with the assumptions behind the sales forecast are clear and understandable. The possible range in sales is explained.
Advanced

The assumptions behind the sales forecast are clear and understandable. The possible range in sales is explained.
Mechanics

Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced

No writing mechanics errors; writing style is easy for reader to follow.




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