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iRubric: Group Product--Pitch Presentation rubric

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Group Product--Pitch Presentation Group Product--Pitch Presentation Your task is to work collaboratively to create a green (environmentally safe or beneficial product) product and product pitch. For this assignment, each team will invent their own green product and choose a company to present the product pitch to. This product should sound REAL—not silly, funny, etc. Rubric Code: XCB575 By peterdeboer80 Draft Public Rubric Subject: Business Type: Presentation Grade Levels: 6-8, 9-12, Undergraduate

Group Product--Pitch Presentation
	Advanced--20 points 20 pts	Proficient--15-19 points 15 pts	Basic--10-14 points 10 pts	Below Basic--5-9 points 5 pts
THE PRODUCT
Name, function, price & description	Advanced--20 points An extremely creative name, function and description of product was presented. The price was right on track.	Proficient--15-19 points A creative name, function and description of the product was presented. The price was in the proper range.	Basic--10-14 points Name, function and description lacked creativeness. The price was out of the proper range.	Below Basic--5-9 points Name, function and description were absent or silly/unappealing. Price was missing r completely out of range.
Mock up or visual representation	Advanced--20 points Product is uniquely demonstrated in a mock up or visual representation created in Photoshop.	Proficient--15-19 points Product is demonstrated in a mock up or visual representation created in Photoshop.	Basic--10-14 points Product is not adequately demonstrated in a mock up or visual representation.	Below Basic--5-9 points Product not demonstrated.
Target company	Advanced--20 points A unique target company is chosen and the product claims to the company as to why the product would be an asset are creatively presented.	Proficient--15-19 points A target company is chosen and the claims to the company as to why the product would be an asset are presented.	Basic--10-14 points A target company is chosen but no claims to the product are presnted.	Below Basic--5-9 points A target company is not chosen.
Tagline	Advanced--20 points KISS--Kept it short and simple. A creative tagline that is memorable. Used alliteration (Jaguar's "Don't Dream It. Drive It."), rhymes (Timex's "It takes a licking and keeps on ticking."), or puns (Minute Maid's "Squeeze the Day").	Proficient--15-19 points Created an appropriate tagline.	Basic--10-14 points Tagline doesn't adequately represent the product.	Below Basic--5-9 points No tagline.
THE 40 SECOND COMMERCIAL
Technical	Advanced--20 points Project runs perfectly with no technical problems	Proficient--15-19 points Project runs adequately with minor technical problems	Basic--10-14 points Project runs minimally. There are many technical problems when viewing the project.	Below Basic--5-9 points Project does not run satisfactorily. There are too many technical problems to veiw the project.
Spelling/Grammar	Advanced--20 points Project honors all rules of spelling and/or grammar	Proficient--15-19 points Project adequately hones most of rules of spelling and/or grammar. (Two or less errors)	Basic--10-14 points Project minimally honors rules of spelling and/or grammar. (Three or less errors)	Below Basic--5-9 points Project has multiple errors in spelling and/or grammar. (Four or more errors)
Completion	Advanced--20 points Project completely finished, on time, contains all elements.	Proficient--15-19 points Project is one day late.	Basic--10-14 points Project is two days late.	Below Basic--5-9 points Project is three days late.
Design	Advanced--20 points The combination of multimedia elements and content takes communication to a superior level. There is clear attention given to balance, propolrtion, harmony and restraints	Proficient--15-19 points Multimedia elements and content combine to adquately deliver a high impact message with the elements and word reinforcing each other.	Basic--10-14 points Multimedia elements accompany content but here is little sign of mutual reinforcement. There is no attention to visual design criteria such as balance, proportion, harmony and restraint. There is some tendency toward random use of graphical elements that do not reinforce message.	Below Basic--5-9 points Screens are either barren and stark or confusing and cluttered. Exaggerated emphasis on graphics and special effects weakens the message and interferes with the communicaiton of content and ideas.
Organization	Advanced--20 points The sequence of information is logical and intuitive. Menus and paths to all informatin are clear and direct.	Proficient--15-19 points The sequence of information is logical. Menus and paths to most information are clear and direct.	Basic--10-14 points The sequence of information is somewhat logical. Menus and paths are confusing and flawed.	Below Basic--5-9 points The sequence of information is not logical. Menus and paths to information are not evident.
Originality	Advanced--20 points The project shows significant evidence of originality and inventiveness. The majority of the content and many of the ideas are fresh, original and inventive	Proficient--15-19 points The project shows some evidence of originality and inventivenss. While based on an extensive collection of other people's ideas, products, images and inventions, the work extends beyond that collection to offer new insights.	Basic--10-14 points The work is an extensive collection and rehash of other people's ideas, products, images and inventions. There is little evidence of new thought or inventiveness.	Below Basic--5-9 points The work is a minimal collection or rehash of other people's ideas, products, images and inventions. There is no evidence of new thought.
Depth & Breadth of Project Content	Advanced--20 points Clear evidence that higher level thinking skills were used in the creation of this project.	Proficient--15-19 points Some evidence that higher level thinking skills were used int he creation of this project.	Basic--10-14 points Little evidence that higher level thinking skills were used in the creation of this project.	Below Basic--5-9 points No evidence that higher level thinking skills were used in the creation of this project.
Target Audience	Advanced--20 points The project hits the target audience--BULLSEYE!	Proficient--15-19 points The project generally points toward the target audience.	Basic--10-14 points Little evidence the target audience was taken into consideration.	Below Basic--5-9 points No evidence the target audience was considered.
MAGAZINE AD
Creativity	Advanced--20 points Well developed magazine ad that creatively promotes the product to the target audience. The graphics, text, color, etc. of the ad is fresh and new. Prototype and tagline are properly positioned within the ad.	Proficient--15-19 points Magazine ad creatively promotes the product to the target audience.	Basic--10-14 points Magazine ad promotes the product. Not original.	Below Basic--5-9 points No magazine ad created.
LIVE PRESENTATION
Effectiveness	Advanced--20 points This presentation SOLD the product to the target company! NO DOUBT!	Proficient--15-19 points The presentation adequately sold the product to the target company.	Basic--10-14 points Presentation does not adequately sell the product	Below Basic--5-9 points No presentation.

Keywords:

multimedia presentation

Subjects:

Business

Types:

Presentation

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