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iRubric: Sonnet Commercial Pitch rubric

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Sonnet Commercial Pitch Commercial Pitch Students will complete a commercial using Canva and pitch the product to the class. Rubric Code: W23X595 By cpdelavega Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

Commercial Pitch Rubric
	Beginning 1 pts	Progressing 3 pts	Proficient 5 pts	Advanced 7 pts
Organization	Beginning Audience cannot understand presentation because there is no sequence of information.	Progressing Audience has difficulty following presentation.	Proficient Students present product "story" in logical sequence.	Advanced Students present product "story" in logical, interesting sequence.
Content	Beginning Content is weak. Advertising strategy is confusing. Rhetorical devices missing, target audience is not identified	Progressing Student has some information about the product, but lacks specifics of features, benefits, target audience or rhetorical strategies.	Proficient Student identifies target audience and situations where product might be used. Student includes most of the specifics about the features and benefits of product. Two rhetorical strategies used.	Advanced Student demonstrates full knowledge of what product can do and offer to his clients. Clear audience target, clever and inventive use of rhetorical strategies.
Presentation	Beginning Student's copy is not written ahead of time. Voice is inaudible and student does not maintaining professionalism. Presentation has not been practiced and lacks flow	Progressing Student's copy is not fluid and voice is low. The presentation has distractions. Flow is broken by "umms" and "likes". Student reads from written copy and makes little eye contact.	Proficient Student's copy is clear and voice is clear. Presentation flows well. Student makes solid eye contact throughout.	Advanced Student uses well- written, creative script. Voice is clear and persuasive. Student is enthusiastic and makes strong eye contact.
Props	Beginning No use of props, sound effects, or other materials.	Progressing Little use of props or materials or usage that does not help the viewer's understanding of the commercial.	Proficient Satisfactory use of props and materials for the content.	Advanced Excellent use of props and materials to enhance commercial for the audience. Commercial shows great use of creativity.
Theme	Beginning The sonnet's theme is not evident in the commercial, and the product pitch is not convincing.	Progressing The sonnet's theme is difficult to infer and the product pitch does not support it.	Proficient The sonnet's theme is established and developed throughout the pitch. The product supports the theme.	Advanced The sonnet's theme is consistent and effective. The theme relates to the target audience. The product pitch is convincing.