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iRubric: Advertising Project rubric

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Advertising Project Advertising Project Your task is to create an advertising campaign for your product. This advertisement needs to reach the audience you were assigned and make that audience want to buy the product. Rubric Code: UX9BCA8 By DillonG380 Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: 9-12

Advertising Project
	Poor 1 pts	Fair 2 pts	Good 3 pts
Creativity/Visual Appeal	Poor The project shows little creativity in design.	Fair The project shows moderate creativity in design.	Good The project shows excellent creativity in design.
Audience Persuasion Did the group use effective convincing and persuasive language to get audience to buy product.	Poor -It was unclear who your audience was. -Nothing about the advertisement was convincing or useful for selling your product.	Fair -Your advertisement did not connect with your intended audience -Very little of the advertisement was convincing to buy your product.	Good -It was clear who your audience was. -You connected well with your audience and provided a convincing argument as to why they should purchase your product.
Slogan Did the group create a slogan that was effective in describing and selling their product.	Poor The slogan was not effective in describing and selling the product.	Fair The slogan was mildly effective in describing and selling the product.	Good The slogan was very effective in describing and selling the product.
Modes of Persuasion Did the group include examples of ethos, pathos, and logos to convince their audience to buy the product?	Poor The advertisement included only one rhetorical appeal.	Fair The advertisement included two different rhetorical appeals.	Good The advertisement included all three of the rhetorical appeals.
Final Presentation	Poor -The team did not work together during the creating process. -The final product was unorganized, messy, and was not suitable for this task. -There is no evidence of the process you took for creating your product.	Fair -There is very little evidence to the creation process. -The team worked well together at times, but was not consistent. -The final presentation was average.	Good -There is sufficient evidence of the creation process of your advertisement. -Your team worked well together and stayed on task consistently. -The final production was a great example of a successful advertisement.