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iRubric: Food Truck Project rubric

iRubric: Food Truck Project rubric

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Food Truck Project 
Food Truck Project
Your group will present your food truck marketing mix to the class using the following slides: 1. Cover slide: Food truck name and team member names 2. Product slide: Your truck design from all angles with name, logo, and/or slogan prominently displayed. 3. Pricing slide: Menu listing all 5 products, prices, descriptions, and/or photos. 4. Promotion slide: A promotion for your truck's grand opening. 5. Place slide: Truck locations and hours.
Rubric Code: U23BWXA
By ChefRDA
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Food Truck
  Poor

0 pts

Fair

4 pts

Good

7 pts

Excellent

10 pts

2. Truck Design

Poor

Restaurant name doesn't fit the theme of the truck. It is not displayed well on the truck visible by 1 angle. The truck design is not neat or very attractive to the customer.
Fair

Restaurant name some what fits the theme of the truck. It is displayed well on the truck visible from 2 angles . The truck design is not neat or very attractive to the customer.
Good

Restaurant name fits the theme of the truck. It is displayed in several locations to be visible from different angles of the truck. The truck design is in a way that is somewhat neat and attractive to the customer.
Excellent

Restaurant name fits the theme of the truck. It is displayed in several locations to be visible from different angles of the truck. The truck design is displayed neatly and in a way that is attractive to the customer. The name and truck shows creativity.
3. Pricing - Menu

Poor

Menu has no selections or prices. No pictures of food shown. No daily specials or specialties.
Fair

Menu has fewer than 3 selections or that are not labeled correctly. Food is not labeled correctly with prices. Prices and menu does not reflect current market. Have a few pictures to show food items.
Good

Menu has fewer than 5 selections that are not labeled correctly with prices and pictures. Some prices and menu reflect current market. Has some pictures to show food items.
Excellent

Menu has 5 selections that are clearly labeled with prices. All prices and menu reflect current market. Menu design is creative and attractive. Menu shows creativity with pictures that represent the food items.
5. Demographic - Locations

Poor

Location and hours were not determined.
Fair

Location and hours were determined without consideration for either maximizing customer traffic or nearby competition.
Good

Location and hours were determined to maximize customer traffic or with consideration of nearby competition, but not both.
Excellent

Location and hours were determined to maximize customer traffic and with consideration of nearby competition.
Presentation to Class

Poor

Food truck marketing mix slides are somewhat clearly presented to the class clearly in less than 3 minutes.
Fair

Food truck marketing mix slides are somewhat clearly presented to the class clearly in less than 4 minutes.
Good

Food truck marketing mix slides are clearly presented to the class in less than 5 minutes or are somewhat clearly presented to the class in no less than 5 minutes
Excellent

Food truck marketing mix slides are clearly presented to the class in no less than 5 minutes.
Creativity/Effort

Poor

No evidence of effort put forth by the student. Menu and restaurant are not organized, colorful, or creative.
Fair

Some evidence of effort, but menu and restaurant are not creative.
Good

Some evidence of effort. Menu and restaurant are somewhat colorful, organized, and creative.
Excellent

Clear evidence of effort put forth by the student. Menu and restaurant are organized, colorful, and very creative.



Keywords:
  • Food truck and restaurant


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