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iRubric: Small Business Marketing Plan rubric

iRubric: Small Business Marketing Plan rubric

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Small Business Marketing Plan 
Business Plan
Rubric Code: U22XX3A
By dstapens1
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Graduate

Powered by iRubric Small Business Marketing Plan
  Poor

2 pts

Satisfactory

6 pts

Excellent

10 pts

Executive Summary

Poor

This section is incomplete and unsatisfactory. Many grammar/spelling mistakes.
Satisfactory

There are pieces missing in this section. Grammar/spelling mistakes may be evident.
Excellent

This section is complete and satisfactory. There are no grammatical/spelling errors.
Product/Services

Poor

This section is incomplete and unsatisfactory. Many grammar/spelling mistakes.
Satisfactory

There are pieces missing in this section. Grammar/spelling mistakes may be evident.
Excellent

This section is complete and satisfactory. There are no grammatical/spelling errors.
Target Customers

Poor

This section is incomplete and unsatisfactory. Many grammar/spelling mistakes.
Satisfactory

There are pieces missing in this section. Grammar/spelling mistakes may be evident.
Excellent

This section is complete and satisfactory. There are no grammatical/spelling errors.
Unique Seling Proposition and Competitive Analysis

Poor

This section is incomplete and unsatisfactory. Many grammar/spelling mistakes.
Satisfactory

There are pieces missing in this section. Grammar/spelling mistakes may be evident.
Excellent

This section is complete and satisfactory. There are no grammatical/spelling errors.
Pricing and Sales Volume Potential

Poor

This section is incomplete and unsatisfactory. Many grammar/spelling mistakes.
Satisfactory

There are pieces missing in this section. Grammar/spelling mistakes may be evident.
Excellent

This section is complete and satisfactory. There are no grammatical/spelling errors.
Location Analysis

Poor

This section is incomplete and unsatisfactory. Many grammar/spelling mistakes.
Satisfactory

There are pieces missing in this section. Grammar/spelling mistakes may be evident.
Excellent

This section is complete and satisfactory. There are no grammatical/spelling errors.
Marketing Strategies

Poor

This section is incomplete and unsatisfactory. Many grammar/spelling mistakes.
Satisfactory

There are pieces missing in this section. Grammar/spelling mistakes may be evident.
Excellent

This section is complete and satisfactory. There are no grammatical/spelling errors.
Retention Strategy

Poor

This section is incomplete and unsatisfactory. Many grammar/spelling mistakes.
Satisfactory

There are pieces missing in this section. Grammar/spelling mistakes may be evident.
Excellent

This section is complete and satisfactory. There are no grammatical/spelling errors.
Financial Projections and Goal Setting

Poor

This section is incomplete and unsatisfactory. Many grammar/spelling mistakes.
Satisfactory

There are pieces missing in this section. Grammar/spelling mistakes may be evident.
Excellent

This section is complete and satisfactory. There are no grammatical/spelling errors.
Work Cited Page

Poor

This section is incomplete and unsatisfactory. Many grammar/spelling mistakes.
Satisfactory

There are pieces missing in this section. Grammar/spelling mistakes may be evident.
Excellent

This section is complete and satisfactory. There are no grammatical/spelling errors.





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