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iRubric: Doritos Super Bowl Ad Contest rubric

iRubric: Doritos Super Bowl Ad Contest rubric

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Doritos Super Bowl Ad Contest 
Rubric Code: SX5XX9W
By krmcnish
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Doritos Super Bowl Ad Contest
  Basic

8 pts

Emerging

12 pts

Proficient

18 pts

Distinguished

25 pts

Creativity

Basic

There is little evidence of creativity in the storyline theme, and overall commercial.
Emerging

The ad contains a few creative details in the storyline theme, and overall commercial..
Proficient

The ad contains many creative details in the storyline theme, and overall commercial..
Distinguished

The ad contains many creative details that contribute to the viewer's enjoyment in the storyline theme, and overall commercial.
Language & Delivery

Basic

Actors used pronunciation and/or body language that detracted from the presentation and did not support the topic. Actors did not make appropriate use of intonation/body language; audience's attention showed disinterest. Actors were hard to understand and hear.
Emerging

Actors used sentence pronunciation and/or body language that was mostly appropriate in supporting the topic. Actors made somewhat correct use of intonation/body language; and, kept the audience's attention for the most part. Actors were somewhat hard to understand and hear.
Proficient

Actors used sentence pronunciation and/or body language that was mostly appropriate in supporting the topic. Actors made mostly correct use of intonation/body language; and, kept the audience's attention for the most part. Actors were mostly easy to understand and hear.
Distinguished

Actors used sentence pronunciation and/or body language that was appropriate in supporting the topic. Actors made excellent use of intonation/body language; and, kept the attention of the audience the whole time. Actors were very easy to understand and hear.
Effectiveness

Basic

Ad was ineffective/not persuasive and actors/audience were unenthusiastic; the purpose for the commercial was not achieved.
Emerging

Ad was somewhat effective/persuasive and actors/audience were enthusiastic. The purpose of the commercial was mainly achieved.
Proficient

Ad was relatively effective/persuasive and actors/audience were enthusiastic. The purpose of the commercial was mainly achieved.
Distinguished

Ad was very effective/persuasive and actors/audience were especially enthusiastic; and, the purpose of the presentation was achieved.
Product

Basic

The product was not used at all in the commercial.
Emerging

The product was used in the commercial but hard to see and hard to identify what the commercial was advertising.
Proficient

The product was used in the commercial, easy to see, and easy to identify what the commercial was advertising.
Distinguished

The product was used in the commercial, very easy to see, and very easy to identify what the commercial was advertising.
Persuasive Technique

Basic

No persuasive advertising technique was used and no storyboard was completed.
Emerging

Persuasive advertising technique was not utilized and therefore not followed through on in the commercial. Storyboard was not created and not completed before the filming of commercial began.
Proficient

Persuasive advertising technique was utilized and somewhat followed through on in the commercial. Storyboard was created and completed before the filming of commercial began.
Distinguished

Persuasive advertising technique was utilized and completely followed through on in the commercial. Storyboard was created and completed before the filming of commercial began.
Storyboard

Basic

No storyboard was complete.
Emerging

The storyboard was incomplete with each box either not planned in with explanation or no drawing of what will be done in the commercial.
Proficient

The storyboard was missing 1-2 boxes with each box somewhat planned in with explanation and drawing of what will be done in the commercial.
Distinguished

The storyboard was complete with each box planned in with explanation and drawing of what will be done in the commercial.
Length

Basic

Under 15 seconds.
Emerging

Between 15-29 seconds.
Proficient

Meets 30 second requirement.
Distinguished

Meets 30 second requirement, doesn't exceed 2:30.




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