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iRubric: Grade 5/6 Radio Advertisement rubric

iRubric: Grade 5/6 Radio Advertisement rubric

 
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Grade 5/6 Radio Advertisement 
In a group of 4 students, choose a product that your group is familiar with. Create a 30-60 second radio advertisement utilizing a least three of the components of a successful radio ad discussed in class. You also need to include a catchy jingle. This will be presented live to the class.
Rubric Code: S2XA8C4
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12


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Create a 30-60 second radio advertisement marketing.
  Proficient

5 pts

Progressing

3 pts

Developing

2 pts

Needs Improvement

1 pts

Content

-Incorporates three or more components of a successful ad.
-Catchy phrase or jingle

Proficient

-Radio advertisement very effectively includes more than three components of a successful ad.
-Includes a creative catchy phrase or jingle
Progressing

-Radio advertisement effectively includes three components of a successful ad.
-Includes a catchy phrase or jingle
Developing

-Radio advertisement effectively includes less than three components of a successful ad.
-Includes some catchy phrase or jingle
Needs Improvement

-Radio advertisement does not effectively include the components of a successful ad.
-Is missing a catchy phrase or jingle
Mechanics

-30 seconds long
-Product name is stated

Proficient

-Radio advertisement is 30-60 seconds
-Product name is clearly stated
Progressing

-Radio advertisement is only slightly above or below 30 -60 seconds long.
-Product name is stated
Developing

-Radio advertisement is under 30 or over 60 seconds (by 15 seconds)
-Product name is somewhat stated
Needs Improvement

-Radio advertisment is significantly shorter or longer than 30-60 seconds
-Product name is not stated
Creativity

-Radio advertisement is interesting, creative, and grabs the audience's attention

Proficient

-Radio advertisement is entertaining and grabs the audience's attention
Progressing

-Radio advertisement is interesting, and entertaining for most of the audience
Developing

-Radio advertisement is somewhat interesting, and entertaining for some of the audience
Needs Improvement

-Radio advertisement is not interesting or entertaining for the audience
Presentation

-Voice quality
-Speaking volume and speed

Proficient

-Presentation is well practiced, with excellent expression
-Speaking volume and speed allows for easy understanding
Progressing

-Presentation is practiced, with good expression
-Speaking volume and speed allows for fairly easy understanding
Developing

-Presentation is somewhat practiced, with some expression
-Speaking volume and speed allows for some understanding
Needs Improvement

-Presentation is not practiced and the radio commercial has no expression
-It is difficult to hear the presentation




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