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iRubric: Chocolate Bar Activity rubric

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Chocolate Bar Activity Chocolate Bar Market Research Activity Rubric Code: RX8CA65 By monroemrsg Ready to use Public Rubric Subject: Social Sciences Type: Presentation Grade Levels: 6-8

Chocolate Bar Market Research
	Poor 2 pts	Fair 4 pts	Good 6 pts	Excellent 8 pts
Design a new chocolate bar	Poor Recipe/Ingredients were limited.	Fair Ingredients or Recipe were included	Good Ingredients and recipe were included with limited details	Excellent Ingredients & recipe were included with almost all details.
Differentiation	Poor Chocolate Bar resembles an exact bar already on the market.	Fair Chocolate Bar shows 1 aspect that makes it different from current candy bars (textures/ingredients).	Good Chocolate Bar has 2 aspects that make it different from current candy bars.	Excellent Chocolate Bar is innovative and unique in ingredients and design.
Brand Name/Company Name	Poor Name resembles other candy bar names.	Fair Some thought is evident in naming of the bar but not discussed how it fits the target market	Good Creative name and design with little comments about target market	Excellent Highly creative name and logo that details how it fits the target market. The color/design neatness is outstanding.
Logo	Poor Little thought/orginality shown.	Fair Some creativity and thought in to the target market is evident.	Good Creative thought in target market and neatness in design are evident.	Excellent Highly creative logo with explanation of how it fits the target market and color/design neatness are outstanding.
Price/GDP	Poor Price for candy bar given; no clear understanding of resources needed	Fair Overall Cost of candy bar and price given or where it will be sold; explained resources needed	Good Product price reflects ingredients and a specific target market/ explained resources needed	Excellent Price accurately reflects ingredients and target market/ explained resources and effects on GDP
Ad/ Financing	Poor Little thought/originality shown.	Fair Some thought into the target market is evident.	Good Creativity is demonstrated and somewhat obvious who the target market is for product.	Excellent Highly creative commercial that makes it obvious who the target market is for product/ad spending reflects thought.