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iRubric: Travel Video rubric

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Travel Video Promotional Video Student(s) will produce a promo of at least 30 seconds- 90 seconds max in length on a destination of their choosing . Rubric Code: R2XWB57 By Kkrull Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 9-12, Undergraduate

Travel Video
	Distinguished 5 pts	Proficient 4 pts	Apprentice 3 pts	Amature 1 pts
Creative Brief/ S.Board	Distinguished Student created a mindful and expansive creative brief describing the travel destination with full descriptions. Student turned in a detailed story board.	Proficient Student created a thoughtful and detailed creative brief describing the travel destination with a descriptions. Student turned in a descriptive story board.	Apprentice Student created a creative brief describing the travel destination. Student turned in a story board.	Amature There was hardly any effort in planning. Both items were incomplete or 1 or both not turned in.
Promotional value	Distinguished Idea or event thoroughly covered in an interesting and creative manner	Proficient Some key information was not included	Apprentice Weak, but adequate	Amature Minimal, if any, effort
Visual Impact	Distinguished Footage steady and in focus;no headroom or alignment errors; shots used are very creative; good graphics (if applicable)	Proficient 1 or 2 errors that could not be removed in editing; some visual impact	Apprentice Some parts are difficult to watch because videos are not connecting the destination; orvisuals are not original	Amature Errors make viewing difficult; no visual impact
Editing	Distinguished Shots serve a purpose; transitions and special effects used when necessary. All required content...tagline, transitions, audio and credits included.	Proficient Shots convey a message. Most of required content is included .	Apprentice Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video. some required content is missing.	Amature Lack of or over-use in several areas; minimal effort to improve quality through editing The content is missing.