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iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

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Entrepreneurship Business Plan - Final Project Rubric 
Entrepreneurship Business Plan - Final Project Rubric
Students develop a business plan for a business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: R2XCW38
By razanais
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Title Page and Table of Contents
10 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content.
Poor

Does not meed expectations
Missed Title Page or Table of Contents.
Executive Summary
15 pts

Convinces reader that business is sound and has opportunity for success
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Company Description
10 pts

Basic Description
Business Product or Service
Legal structure
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Analysis
10 pts

Identify Market Segments
Customer and Competitor Analysis
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Plan
10 pts

Product, Price, Place, Promotion
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Financial Plan
10 pts

Start-up Costs
Estimated Sales & Profits
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Report Mechanics
10 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Excellent

Meets or Exceeds Highest Expectations
Met all requirements
of report mechanics.
Good

Above Expectations
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations
Did not meet most of requirements of report mechanics.
Poor

Does not meed expectations
Did not meet any requirements of report mechanics.
Creativity
10 pts

Keeps the reader's attention
Helps make plan visually attractive to reader.
Excellent

Meets or Exceeds Highest Expectations
Completed an advertisement or business card for business.
Good

Above Expectations
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations
met most requirements of business plan without advertisement.
Poor

Does not meed expectations
Didn't complete business plan or advertisement.
Bibliography
5 pts

Cited sources of information. MLA Style on seperate page
Excellent

Meets or Exceeds Highest Expectations
Completed all cited sources on seperate page.
Good

Above Expectations
Completed a cited source page with few errors.
Fair

Meets Expectations
Completed Cited Sources but not on seperate page.
Poor

Does not meed expectations
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

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