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iRubric: SWOT Analysis - Marketing Unit 1 rubric

iRubric: SWOT Analysis - Marketing Unit 1 rubric

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SWOT Analysis - Marketing Unit 1 
SWOT Analysis - Marketing Unit 1
Student should analyze a familiar business for this project. This project may be completed using technology (PowerPoint, Google Slides or Prezi) or a poster or any other method of presenting the information.
Rubric Code: R2X8XA8
By LMHefner
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Presentation Rubric
  Fair

1 pts

Good

3 pts

Excellent

5 pts

Organization/Preparation

Fair

Audience has difficulty following presentation because it is follows a loose organizational pattern. Little preparation demonstrated.
Good

Student presents information in logical sequence which audience can follow. A good deal of preparation was demonstrated.
Excellent

Student presents information in logical, interesting sequence which audience can follow. Student was fully prepared for presentation.
Presentation

Fair

Student project reflects little effort and/or time given to demonstrate information. Project lacks aesthetically pleasing elements. Concept of SWOT analysis not captured.
Good

Student demonstrates limited knowledge of business using presentation media. Project contains minimal aesthetically pleasing elements. Concept of SWOT analysis not captured to fullest extent.
Excellent

Student maximized use of technology or other media in presentation, demonstrating full knowledge and familiarity with chosen business. Project contains aesthetically pleasing elements. Student presented concept very well.
4 Ps of Marketing Mix

Fair

Ps of marketing mix were not explained.
Good

Presentation covered some of marketing mix in relation to chosen business, but lacked clarity.
Excellent

Presentation fully explained all 4 Ps of marketing mix in relation to chosen business.
S W O T

Fair

Student has only one or less example of each factor mentioned.
Good

Student mentions each factor with two examples.
Excellent

Student has at least three or more examples of each factor incorporated into presentation.
Analyzation of SWOT Factors

Fair

No recommendations or plans given for capitalizing on positive or adjustments or contingency plans for negative.
Good

Some ways to benefit from positive were given and plans and/or suggestions were disclosed to counteract negative, but only partial coverage of factors.
Excellent

Recommendations to benefit from positive factors were disclosed and contingency plans and suggestions were given in detail to neutralize negative factors for all weaknesses and threats.
PEST Analysis

Fair

None of the PEST factors mentioned.
Good

The presentation made reference to one PEST factor and the correlation to the business chosen was made clear.
Excellent

The presentation made reference to at least two of PEST factors and the correlation to the business chosen was made very clear.
Proper use of marketing terminology

Fair

Presentation makes no use of marketing terminology
Good

Presentation includes three or less marketing terms.
Excellent

Presentation included at least four distinct marketing terms.
Grammar, spelling

Fair

Presentation contained ten or more errors.
Good

Presentation contains more than three errors but less than ten.
Excellent

Presentation contains less than three errors.



Keywords:
  • Presentation



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