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iRubric: Business Plan - Project Rubric

iRubric: Business Plan - Project Rubric

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Business Plan - Project Rubric 
Business Plan - Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc. ALL SHOULD HAVE-- Code of Ethics, Resume, Cover Page, Floor Plan, Brochure, Business Card.
Rubric Code: R23X26C
By Cmccarter12
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
  Meets or Exceeds Highest Expectatio

6 pts

Above Expectations

4 pts

Meets Expectations

2 pts

Does not meet expectations

1 pts

Mission Statement
10 pts

Meets or Exceeds Highest Expectatio

Mission statement is clearly stated.
Above Expectations

Mission statement is somewhat mentioned.
Meets Expectations

Mission statement is briefly stated.
Does not meet expectations

Mission statement is not stated.
Industry
10 pts

The Industry is the segment of the overall economy the business operates in. For instance the tech industry. The research of the industry will reveal if there is a need or market for the business’s product or service offerings. The ease or constraints to entering the industry.
Meets or Exceeds Highest Expectatio

Clearly explain the industry the business will be operating.
Above Expectations

Somewhat explain the industry the business will be operating.
Meets Expectations

Briefly explain the industry the business will be operating.
Does not meet expectations

Does not explain the industry the business will be operating.
Objective(s)
10 pts

The business objectives are results the company aims to achieve. The objectives usually include a time frame and list the resources needed to attain the aims
Meets or Exceeds Highest Expectatio

The business objectives are clearly mentioned.
Above Expectations

The business objectives are somewhat mentioned.
Meets Expectations

The business objectives are briefly mention.
Does not meet expectations

The business objective is not mentioned at all.
Marketing Plan
15 pts

Create a market plan to show how will you market your business? What ways will you utilize social media? How will you bring in new guest? How will you network? Make a list of clientele you will have from friends and family.
Meets or Exceeds Highest Expectatio

Marketing plan is clearly stated.
Above Expectations

Marketing plan is somewhat stated.
Meets Expectations

Marketing plan is briefly stated.
Does not meet expectations

Marketing plan is never stated.
Monthly Income Plan
15 pts

Add up your back bar exp. report, add up your personal bills. Now add them together. Create a monthly calendar of how much you need to make each day in the salon to make a profit.
Meets or Exceeds Highest Expectatio

The income forecast for at least three monthly period is clearly mentioned.
Above Expectations

The income forecast for at least three monthly period is somewhat mentioned.
Meets Expectations

The income forecast for at least three monthly period is briefly mentioned.
Does not meet expectations

The income forecast for at least three monthly period is never mentioned.
Vision Statement
15 pts

A realistic and idealistic future the business owners want to attain and intends to be experienced by the people the organization interacts with.
Meets or Exceeds Highest Expectatio

Mission statement is clearly stated.
Above Expectations

Mission statement is somewhat stated.
Meets Expectations

Mission statement is briefly stated.
Does not meet expectations

Mission statement is never stated.
Business Strategies and Philosophy
25 pts

A Business Strategy is a clear set of plans, actions and goals that outlines how a business will compete in a particular market or markets with a product or number of products or services.
Meets or Exceeds Highest Expectatio

The business objectives are clearly mentioned.
Above Expectations

The business objectives are somewhat mentioned.
Meets Expectations

The business objectives are briefly mention.
Does not meet expectations

The business objective is not mentioned at all.



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