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iRubric: Business Plan Grading Rubric (Written)

iRubric: Business Plan Grading Rubric (Written)

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Business Plan Grading Rubric (Written) 
Business Plan Grading Rubric (Written)
Business Plan Assignment.
Rubric Code: R23W566
By LSimons02
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Business Plan Rubric
  Poor /Lacking Info

2 pts

Sufficient

4 pts

Proficient

6 pts

Advanced

8 pts

Introductory Elements

Table of Contents
Executive Summary
Poor /Lacking Info

Introductory elements were omitted and/or contained errors.
Sufficient

Introductory elements were included but contained errors.
Proficient

Introductory elements were included and completed correctly, including an executive summary.
Advanced

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Business Description

Brief description of the Business (or Idea)
Poor /Lacking Info

An overview of the company is not provided.
Sufficient

An overview of the company is provided but is lacking significant pieces of the requested information.
Proficient

An overview of the company is provided which includes a large portion but not all of the requested information.
Advanced

An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location.
Industry, Customer, and Competitor Analysis

Poor /Lacking Info

Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors, and customers. Explains how proposed product/service is distinct from others.
Sufficient

Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Proficient

Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors, and customers. Explains how proposed product/service is distinct from others.
Advanced

Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors, and customers. Explains how proposed product/service is distinct from others.
Team: Management Plan

Discussion of ownership (sole proprietorship, partnership, LLC, etc)
Qualifications of MGT team & compensation. pkg.
Explanation of how things will be done.
Poor /Lacking Info

No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Sufficient

Form of business ownership was chosen.
No explanation of how things will be done.
Proficient

Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.
Advanced

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished.
Product &/or Services

Identify and describe all products/Services, explain how your products will be competitive.
Poor /Lacking Info

Product/Service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive.
Marketing

Who are your customers, where are they,what do they want?
What is your marketing mix (4 p's).
Poor /Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Proficient

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Advanced

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Operations

Where will the business be located? What facilities and equipment will you need? How many employees do you need? Who are your suppliers?
Poor /Lacking Info

No discussion on location, facilities, equipment, employees, and suppliers.
Sufficient

Some discussions on operations including location, facilities, equipment, employees, and suppliers.
Proficient

Discussion on location, facilities, equipment, employees, and suppliers.
Advanced

A detailed discussion on location, facilities, equipment, employees, and suppliers.
Financial Plan

Start-up costs
Pro-forma financials
Assumptions in preparing your financial statements.
Poor /Lacking Info

No start-up cost reports were included.
No discussion of financial statements
Sufficient

Some start-up cost reports were included.
Some discussion of financial statements
Proficient

Start-up cost reports included.
Discussion of financial statements included.
Advanced

Financing strategies and concepts were discussed. Detailed start-up cost reports included.
Writing Skills

Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced

No writing mechanics errors; writing style is easy for reader to follow.




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