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iRubric: Advert Presentation rubric

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Advert Presentation Advert Presentation Rubric Code: R2376X3 By Marta_Gaspar Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: K-5

Advert Adverts for a new product
	1 pts	2 pts	3 pts	4 pts
Purpose - Can you understand the purpose of this advert. i.e. What the advert wants to achieve?	1 It is impossible to understand what is being advertised.	2 It is very difficult to understand what is the aim of the advert, it seems to be a bit jumbled.	3 In this advert you can see what piece of advice they want to give, but it can be a bit confusing sometimes.	4 I can see exactly what they are trying to explain to the patient in this advert. The advert is clear and to the point.
Audience Who is the intended audience of the advert?	1 I cannot work out who this is aimed at. There is no clues as to the audience.	2 I am not able to work out who is intended to see this, however I can have a guess. There is some minimal clues.	3 I think I can work out who is meant to be the target audience for this advert, there is clues but it could be clearer.	4 I know exactly who the audience is meant to be. There are numerous references and the language is appropriate.
Presentation How is the advert presented?	1 The advert does not make sense and there is no persuasive language at all.	2 The advert does not make much sense.There is minimal persuasive language.	3 The advert is easy to follow and I can understand the whole thing, there is also some persuasive language in there too.	4 The advert is brilliant! I can understand everything, and it is presented very well. There is a variety of persuasive references and it looks great.
slogan and logo	1 No slogan and /or logo included	2 the slogan is too long or not 'catchy' logo is not eye catching.	3 The slogan is good and the logo makes sense.	4 Brilliant slogan and logo
Creativity	1 No effort was put into the presentation of the advert. It is untidy and layout is jumbled.	2 Reasonable effort put into the presentation of the advert. The layout is fair.	3 A good effort is put into the effort of the advert. Layout is ordered.	4 A Very creatively presented advert. Layout is excellent.