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iRubric: Business Plan rubric

iRubric: Business Plan rubric

 
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Business Plan 
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan. Business plans will be presented to potential investors and small business owners using the "Shark Tank" format.
Rubric Code: N237WBB
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12


Powered by iRubric Business Plan
  Unsatisfactory

0 pts

Basic

1 pts

Proficient

2 pts

Distinguished

3 pts

Business Description
15 pts

Description of the product/service & what it will do, legal form, business goals & objectives (use SMART), mission statement.

Unsatisfactory

Does not meet expectations.
Did not include the business description.
Basic

Meets basic expectations. Includes basic description of product/service and one business goal.
Proficient

Meets the expectation, includes detailed company description, SMART goals, and a brief mission statement & legal form.
Distinguished

Exceeds the expectation by including all info in outline, a detailed company description, more than one business goal using SMART, complete mission statement.
Product/Service Description
10 pts

Describe the products and/or services your business will provide. What need does the product/service meet for customers? What is unique? What is the competitive advantage? Entry barriers & strategies to overcome them.

Unsatisfactory

Does not meet expectations.
Did not include product and/or service description.
Basic

Meets basic expectations
with limited product/service description.
Proficient

Meets the expectation with solid product/service description, explains what customer needs are fulfilled, what is unique, the competitive advantage, entry barriers.
Distinguished

Exceeds the expectation. Detailed product/service description, explains all items covered in the outline. Offers additional information.
Market Analysis
15 pts

Describe your customers (target market). Describe your competitors. Look at and list 3 competitors, use a SWOT Analysis,

Unsatisfactory

Does not meet expectations.
Did not include a market analysis.
Basic

Meets basic expectation of describing customers and target market. Outlines market size & potential for growth.
Proficient

Meets the expectation of describing customers and target market. market size, potential for growth. Lists 3 competitors and has a brief SWOT analysis.
Distinguished

Exceeds the expectation of describing customers and target market, market size, potential for growth. Lists 3 competitors and has a detailed SWOT analysis. Offers additional information.
Marketing
15 pts

How will you reach your customers and your sales goals. The 4Ps- Product, Price, Place, Promotion.

Unsatisfactory

Does not meet expectations.
Did not include the marketing plan.
Basic

Meets basic expectation includes a brief marking and sales plan.
Proficient

Meets the expectation of giving a solid sales and marketing plan.
Distinguished

Exceeds the expectation of giving a detailed marketing and sales plan. Uses the 4 P's and explains more than 3 ways of promoting the new business.
Organizational/Operational Plan
10 pts

Organizational Structure (chart if s-corp), personnel, brief job descriptions. Location, permits & licensing, risk management, inventory, supply chain, credit & other policies.

Unsatisfactory

Does not meet expectations.
Does not include an organizational / operational plan.
Basic

Meets basic expectation of organizational/operational plan.
Proficient

Meets the expectation of an organizational/operational plan, includes job descriptions and other policies.
Distinguished

Exceeds the information requested on the outline by offering additional information.
Financial Plan
15 pts

Use Google Sheets: Cash Flow Statement (budget) & Break Even Analysis.

Unsatisfactory

Does not meed expectations.
Does not include a financial plan.
Does not use Google Sheets.
Basic

Meets basic expectations. Includes an basic income/expense Google Sheet.
Proficient

Meets expectation, uses Google Sheets includes a cash flow statement (budget) & break even analysis.
Distinguished

Exceeds expectation, includes a 5 year Sales Forecast.



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  • Business Plan

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