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iRubric: Advertising Project rubric

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Advertising Project Advertising Project Your task is to create an advertising campaign for the vacation at the resort that you have chosen. This ad needs to reach the audience you chose and make the audience want to buy the product. Rubric Code: LXC9A79 By Michele1972 Ready to use Public Rubric Subject: Social Sciences Type: Presentation Grade Levels: 9-12

Advertising Project
	Poor 1 pts	Fair 5 pts	Good 10 pts
Content	Poor There were very little, if any, facts and/or opinions given for the product	Fair There were very few convincing facts and opinions given for the product.	Good There were a sufficient number of facts and opinions to support why people should buy your product.
Audience Persuasion Did the group use effective convincing and persuasive language to get audience to buy product.	Poor -It was unclear who your audience was.<BR> -Nothing about the advertisement was convincing or useful for selling your product.	Fair -Your advertisement did not connect with your intended audience<BR> -Very little of the advertisement was convincing to buy your product.	Good -It was clear who your audience was.<BR> -You connected well with your audience and provided a convincing argument as to why they should purchase your product.
Slogan Did the group create a slogan that was effective in describing and selling their product.	Poor The slogan was not effective in describing and selling the product.	Fair The slogan was mildly effective in describing and selling the product.	Good The slogan was very effective in describing and selling the product.
Advertisement Presentation Length The advetisment is to be between 1 and 2 minutes long.	Poor The advertisment was not 1 minute long.	Fair The advertisement was only just 1 minute long.	Good The advertisement was between 1 and 2 minutes long.
Final Presentation	Poor -The team did not work together during the creating process.<BR> -The final product was unorganized, messy, and was not suitable for this task.<BR> -There is no evidence of the process you took for creating your product.	Fair -There is very little evidence to the creation process.<BR> -The team worked well together at times, but was not consistent.<BR> -The final presentation was average.	Good -There is sufficient evidence of the creation process of your advertisement.<BR> -Your team worked well together and stayed on task consistently.<BR> -The final production was a great example of a successful advertisement.