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iRubric: Magazine Advertisement rubric

iRubric: Magazine Advertisement rubric

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Magazine Advertisement 
Students will create a magazine advertisement using persuasive details and emotional appeals, and effective advertising techniques. They will create a slogan and word choice that promotes their company's service or product to increase their value on the stock market.
Rubric Code: L24X75X
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 6-8

Powered by iRubric Magazine Advertisement
  Exceeds Expectations

50 pts

Meets Expectations

40 pts

Below Expectations

30 pts

Not Yet Meeting Expectations

0 pts

Word Choice

Exceeds Expectations

Phrase or tagline has all of the following: relates directly to product; doesn't have any offensive language; unique; encourages the reader to purchase the product or service right away!
Meets Expectations

Phrase or tagline has 3 of the following: relates directly to product; doesn't have any offensive language; unique, easily remembered; encourages the reader to purchase the product or service right away!
Below Expectations

Phrase or tagline has 2 of the following: relates directly to product; doesn't have any offensive language; unique, easily remembered; encourages the reader to purchase the product or service right away!
Not Yet Meeting Expectations

Slogan only has 1 of the following: relates directly to product; doesn't have any offensive language; unique, easily remembered; encourages the reader to purchase the product or service right away!
Images

Exceeds Expectations

Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively.
Meets Expectations

Effective use of a graphic feature (catches attention, but not right away).
Below Expectations

Graphic is not totally effective; may look as if it was done in a rush.
Not Yet Meeting Expectations

Little variety; not unique; messy and unorganized.
Overall Design

Exceeds Expectations

The layout is simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective. Color is used very effectively.
Meets Expectations

The layout is balanced with an adequate amount of white space; product description complete; illustrations clear. Color is used well.
Below Expectations

The layout is not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product). Color is not used to add to the ad.
Not Yet Meeting Expectations

Inadequate text - either too sparse (very few words) or too wordy; image missing or too small, uninteresting or unclear; ineffective use of color.
Theme

Exceeds Expectations

Ad clearly illustrates the product or service. Provides meaningful and useful information that is appropriate for the target audience.
Meets Expectations

Ad illustrates the product or service. Provides useful information that is appropriate for the target audience.
Below Expectations

Ad somewhat illustrates the product or service. Provides some information that is somewhat appropriate for the target audience.
Not Yet Meeting Expectations

Ad does not illustrate the illustrates the product or service. Little to no information is provided and is not appropriate for the target audience.



Keywords:
  • magazine advertisement

Subjects:






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