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Magazine Advertisement
MAGAZINE ADVERTISEMENT REVISION
Students will create a magazine advertisement using persuasive details and emotional appeals, and effective advertising techniques. They will create a slogan and word choice that promotes their company's service or product to increase their value on the stock market.
Rubric Code:
L24X75X
By
maldonadom
Ready to use
Public Rubric
Subject:
English
Type:
Assessment
Grade Levels:
6-8
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Magazine Advertisement
Exceeds Expectations
50 pts
Meets Expectations
40 pts
Below Expectations
30 pts
Not Yet Meeting Expectations
0 pts
Word Choice
Exceeds Expectations
Phrase or tagline has all of the following: relates directly to product; doesn't have any offensive language; unique; encourages the reader to purchase the product or service right away!
Meets Expectations
Phrase or tagline has 3 of the following: relates directly to product; doesn't have any offensive language; unique, easily remembered; encourages the reader to purchase the product or service right away!
Below Expectations
Phrase or tagline has 2 of the following: relates directly to product; doesn't have any offensive language; unique, easily remembered; encourages the reader to purchase the product or service right away!
Not Yet Meeting Expectations
Slogan only has 1 of the following: relates directly to product; doesn't have any offensive language; unique, easily remembered; encourages the reader to purchase the product or service right away!
Images
Exceeds Expectations
Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively.
Meets Expectations
Effective use of a graphic feature (catches attention, but not right away).
Below Expectations
Graphic is not totally effective; may look as if it was done in a rush.
Not Yet Meeting Expectations
Little variety; not unique; messy and unorganized.
Overall Design
Exceeds Expectations
The layout is simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective. Color is used very effectively.
Meets Expectations
The layout is balanced with an adequate amount of white space; product description complete; illustrations clear. Color is used well.
Below Expectations
The layout is not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product). Color is not used to add to the ad.
Not Yet Meeting Expectations
Inadequate text - either too sparse (very few words) or too wordy; image missing or too small, uninteresting or unclear; ineffective use of color.
Theme
Exceeds Expectations
Ad clearly illustrates the product or service. Provides meaningful and useful information that is appropriate for the target audience.
Meets Expectations
Ad illustrates the product or service. Provides useful information that is appropriate for the target audience.
Below Expectations
Ad somewhat illustrates the product or service. Provides some information that is somewhat appropriate for the target audience.
Not Yet Meeting Expectations
Ad does not illustrate the illustrates the product or service. Little to no information is provided and is not appropriate for the target audience.
Keywords:
magazine advertisement
Subjects:
English
Types:
Project
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