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iRubric: My Business Project - Business Formation &4 P's of Marketing rubric

iRubric: My Business Project - Business Formation &4 P's of Marketing rubric

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My Business Project - Business Formation &4 P's of Marketing 
My Business Project - Business Formation &4 P's of Marketing
The students will create an electronic presentation to show their understanding of the basics of business and marketing, including the 4Ps. Specifically, they will be creating and marketing their own business
Rubric Code: L229B9B
By jcautero23
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 6-8

Powered by iRubric My Business & Marketing Mix Rubric
35 points
 

Exceeds

5 pts


Good

4 pts


Fair

3 pts


Poor

2 pts


Little/No attempt

1 pts

Business Ownership

Form of Ownership chosen and explained
5

Student explains why they selected that legal structure of business ownership and provide detailed reasons as to why that is best suited for their biz. Student detailed reasons why they did not pick the other types of biz legal structure.
4

Student somewhat explains why they selected that legal structure of business ownership and provide detailed reasons as to why that is best suited for their biz. Student did not detail reasons why they did not pick the other types of biz legal structure.
3

Student did not clearly explain why they selected that legal structure of business ownership and provide detailed reasons as to why that is best suited for their biz. Student did not detail reasons why they did not pick the other types of biz legal structure.
2

Student did not explain why they selected that legal structure of business ownership and didn't provide detailed reasons as to why that is best suited for their biz. Student did not detail reasons why they did not pick the other types of biz legal structure.
1

Student did not choose a form of ownership, did not explain why they selected that legal structure of business ownership and did not provide detailed reasons as to why that is best suited for their biz.
Price

Made recommendation based on competitor's pricing strategies
5

The presentation includes all information relevant to price, in an organized fashion, along with extra info.
4

The presentation includes all information relevant to price, in an organized fashion. Mention and leaves the audience with an understanding of their part of price.
3

The presentation includes most information relevant to price, in an organized fashion. Mentions part of price, but doesn't describe.
2

The presentation is lacking in elements required. There are many gaps in information presented. Does not mention much about price.
1

The presentation is lacking all of the elements required. Does not mention anything about price.
Place

Explained how to get the product into the hands of the consumer
5

The presentation includes all information relevant to place, in an organized fashion, along with extra info.
4

The presentation includes all information relevant to price, in an organized fashion. Mention and leaves the audience with an understanding of their part of place.
3

The presentation includes most information relevant to place, in an organized fashion. Mentions part of place, but doesn't describe.
2

The presentation is lacking in elements required. There are many gaps in information presented. Does not mention part of place.
1

The presentation is lacking all of the elements required. Does not mention anything about place.
Promotion

Ideas are creative and have included a sponsorship
5

The presentation includes all information relevant to promotion in an organized fashion, along with extra info.
4

The presentation includes all information relevant to price, in an organized fashion. Mention and leaves the audience with an understanding of promotion.
3

The presentation includes most information relevant to promotion, in an organized fashion. Mentions part of promotion, but doesn't describe.
2

The presentation is lacking in elements required. There are many gaps in information presented. Does not mention part of promotion.
1

The presentation is lacking all of the elements required. Does not mention anything about promotion.
Product

Includes sports drink label
5

The presentation includes all information relevant to product in an organized fashion, along with extra info.
4

The presentation includes all information relevant to product, in an organized fashion. Mention and leaves the audience with an understanding of product.
3

The presentation includes most information relevant to product, in an organized fashion. Mentions part of product, but doesn't describe.
2

The presentation is lacking in elements required. There are many gaps in information presented. Does not mention part of product.
1

The presentation is lacking all of the elements required. Does not mention anything about product.
Presentation/Grammar & Spelling

5

The student presents the information clearly and displays a complete understanding of their information. It is evident that the student was well prepared. Grammar & spelling are correct.
4

The student presents the information fairly clearly and displays a reasonable understanding of their information. No errors in grammar & spelling.
3

The information presented is not clearly displayed throughout the project Minor errors in grammar or spelling.
2

Not enough preparation was done for the presentation of the information, it therefore lacks many elements of what is expected. Several errors in grammar & spelling.
1

The presentation is lacking all of the elements required. Does not mention anything about product. Many grammatical & spelling errors.
Promotional Sample

5

Student created a promotional ad that includes the business name and product information, including all of the appropriate P's. It was well-designed and included the necessary information for a customer to buy the product.
4

Student created a promotional ad that includes all of the required elements, except one.
3

Student created a promotional ad that includes all of the required elements, except two.
2

Student created a promotional ad that includes all of the required elements, except three.
1

Student created a promotional ad that includes all of the required elements, except four.



Keywords:
  • Business & Marketing



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