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iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

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Entrepreneurship Business Plan - Final Project Rubric 
Entrepreneurship Business Plan - Final Project Rubric
Students develop a business plan for a business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: KXA3AC9
By jhoel143
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
100 %
  Excellent

(N/A)

Good

(N/A)

Fair

(N/A)

Poor

(N/A)

Title Page and Table of Contents
10 %

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content.
Poor

Does not meed expectations<BR>
Missed Title Page or Table of Contents.
Executive Summary
15 %

Convinces reader that business is sound and has opportunity for success
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Company Description
10 %

Basic Description<BR>
Business Product or Service <BR>
Legal structure<BR>
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing Analysis
10 %

Identify Market Segments<BR>
Customer and Competitor Analysis
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing Plan
10 %

Product, Price, Place, Promotion
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Financial Plan
10 %

Start-up Costs<BR>
Estimated Sales & Profits
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Report Mechanics
10 %

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Excellent

Meets or Exceeds Highest Expectations<BR>
Met all requirements<BR>
of report mechanics.
Good

Above Expectations<BR>
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations<BR>
Did not meet most of requirements of report mechanics.
Poor

Does not meed expectations<BR>
Did not meet any requirements of report mechanics.
Creativity
10 %

Keeps the reader's attention<BR>
Helps make plan visually attractive to reader.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed an advertisement or business card for business.
Good

Above Expectations<BR>
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations<BR>
met most requirements of business plan without advertisement.
Poor

Does not meed expectations<BR>
Didn't complete business plan or advertisement.
Product
5 %

Cited sources of information. MLA Style on seperate page
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all cited sources on seperate page.
Good

Above Expectations<BR>
Completed a cited source page with few errors.
Fair

Meets Expectations<BR>
Completed Cited Sources but not on seperate page.
Poor

Does not meed expectations<BR>
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

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