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iRubric: Market Analysis rubric
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Market Analysis
Market Analysis
This rubric is for G11 students completing a research project paper in an entrepreneurship class.
Rubric Code:
J226673
By
JasmineChiang
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12, Undergraduate
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Criterion
100 %
Exceptional
30 pts
Good
24 pts
Average
15 pts
Substandard
12 pts
Poor
6 pts
Content
Exceptional
The paper shows a clear understanding of the parts of a target market analysis.
Your boss would find this report useful and to the point.
Good
The paper shows a clear understanding of the parts of a target market analysis.
Your boss would find this report useful as is, but ask you to clarify 1 point.
Average
The paper shows understanding of the parts of a target market analysis.
Your boss would find this report useful, but ask you to go back and rewrite 1 point.
Substandard
The paper shows a some understanding of the parts of a target market analysis.
Your boss would not find this report useful, and ask you to rewrite 2 points.
Poor
The paper shows a lack of understanding of the parts of a target market analysis.
Your boss would be insulted and send you back to the drawing board.
Organization & Structure
Exceptional
The three main parts of the report - product lineup, market segmentation, opportunities - show thorough research and analytic skills. Your boss can see how the three main parts inform each other.
Good
The three main parts of the report - product lineup, market segmentation, opportunities - show thorough research and analytic skills. Your boss has to ask how the three main parts inform each other.
Average
The three main parts of the report - product lineup, market segmentation, opportunities - show research and some analytic skills. Your boss has to ask how the three main parts inform each other.
Substandard
The three main parts of the report - product lineup, market segmentation, opportunities - show some research and an attempt at analytic skills. Your boss has to ask for clarifications on one part.
Poor
The three main parts of the report - product lineup, market segmentation, opportunities - show little research and an no significant attempt at analytic skills.
Your boss is sending you back to the drawing board.
Business Vocabulary
Exceptional
Appropriate business terms are used throughout.
Paper shows excellent understanding of all used business terms.
Your boss can use this paper to have a business conversation with the CEO.
Good
Appropriate business terms are used throughout.
Paper shows understanding of all used business terms.
Your boss can use this paper to have a business conversation with the CEO.
Average
Business terms are used and most uses are appropriate.
Paper shows some understanding of all used business terms.
Your boss will make several notes in the margin before a business conversation with the CEO.
Substandard
Some appropriate business terms are used.
Paper shows some understanding of business terms.
Your boss cannot use this paper to have a business conversation with the CEO, but it's a start.
Poor
Few business terms are used throughout.
Paper shows a lack of understanding because of missing business terms.
Your boss would be embarrassed to let the CEO see this report.
Grammar, Punctuation & Spelling
Exceptional
Paper contains 2 or fewer errors in grammar, punctuation or spelling.
Good
Paper contains 3 or fewer errors in grammar, punctuation or spelling.
Average
Paper contains 5 or fewer errors in grammar, punctuation, or spelling.
Substandard
Paper contains more than 5 but less than 10 grammatical, punctuation, and spelling errors.
Poor
Paper contains more than 10 grammatical, punctuation, and spelling errors.
Resources Cited
Footnotes
Exceptional
All resources cited were up-to-date and relevant
All web links are active hyperlinks.
Good
All resources cited were up-to-date and mostly relevant
All web links are active hyperlinks.
Average
Most sources cited were up-to-date and relevant.
Some web links are inactive
Substandard
No resources were cited.
Poor
No sources attempted.
Professional presentation
Exceptional
The entire document is professional looking and easy to read. Your boss can read it quickly and will find the most important points easily.
Good
The entire document is professional looking and easy to read. Your boss can read it quickly and will find the most important points.
Average
The document is mostly professional looking and easy to read. Your boss can read it quickly and will find the most important points.
Substandard
Some parts of the document are professional looking and easy to read. Your boss has to spend time to find the most important points.
Poor
Unprofessional presentation and your boss has a hard time finding the important information.
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(General)
Types:
Exam
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(Other)
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