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iRubric: Food Truck Design, Logo, Slogan, & Menu rubric

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Food Truck Design, Logo, Slogan, & Menu Design Your Own Food Truck Rubric Code: H2XBC82 By hmsherm27 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Design Your Own Food Truck
	Excellent 20 pts	Good 12 pts	Poor 4 pts
Truck Design	Excellent Truck is creative and design is appealing to consumers. Truck includes name and logo.	Good Truck is completed, but poorly designed. or Does not include name and logo of truck.	Poor Truck is not completed and does not include the name and logo for your food truck.
Menu Design/Layout	Excellent Menu design is creative and relates to the design of food truck. Menu includes name of truck, items offered, descriptions and prices.	Good Menu design does not relate to the design of food truck. Menu does not include either the name, all food items or prices.	Poor Menu is not completed. Menu does not include any of the required criteria.
Logo	Excellent Logo is either text, symbolic, or combined. Mark or icon that identifies a business. Represents the brand’s personality. Will be easily recognized and remembered by customers.	Good Logo is either text, symbolic or combined. However, doesn't quite represent the brand's personality or isn't consistent with color scheme of other designs.	Poor Logo isn't designed well and doesn't represent the brand's personality at all.
Slogan	Excellent Is a short and striking memorable phrase. Is concise and appeals to your target market. Focuses on what makes you different. Is timeless and it can stand-alone.	Good Is a little long or can't quite stand alone. If heard one might not be able to realize who it belongs too. Somewhat concise but doesn't quite appeal to the target market.	Poor Slogan doesn't make sense and doesn't fit the target market and doesn't focus on what makes them different.
Overall Theme/Color Scheme	Excellent All 4 items follow the same theme and color scheme.	Good 3 out of the 4 follow the same theme and color scheme.	Poor Only 1 or 2 of the items fit together and follow the same theme and color scheme.