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iRubric: Promotional Video rubric

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Promotional Video Promotional Video Student(s) will produce a promo/ad at least 1 minute in length on an a promotional video for an event or club at FHS. Rubric Code: G2XAWAA By jwjgward Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 9-12

Promotional Video
	Advanced 20 pts	Proficient 15 pts	Basic 10 pts	Below Basic 5 pts
Promotional value	Advanced The message was thoroughly covered in an interesting and creative manner	Proficient Some key information was not included	Basic Weak, but adequate	Below Basic Minimal, if any, effort
Visual Impact	Advanced Footage steady and in focus;no headroom or alignment errors; shots used are very creative; good graphics or special effects added to the video (if applicable)	Proficient 1 or 2 errors that could not be removed in editing; some visual impact	Basic Some parts are difficult to watch because basic camera skills are weak; visuals are not original	Below Basic Errors make viewing difficult; no visual impact
Editing	Advanced Shots serve a purpose; transitions and special effects used when necessary	Proficient Lack of or over-use in several areas	Basic Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video	Below Basic minimal effort to improve quality through editing
Audio	Advanced Music and audio recording were balanced and recorded at high level and added to to the promotional value of the video.	Proficient Music and audio recording were recorded at low levels at time, but did not add or take away from the promotional value of the video.	Basic Music and audio recording were lacking and recorded poorly and took away from the promotional value of the video.	Below Basic Music and audio recording were not recorded properly.
Information	Advanced Interviews, statistics, general information is correct and clearly presented.	Proficient Interviews, statistics, and some information is correct and presented.	Basic Interviews, statistics, general information is not correct and clearly presented	Below Basic No interviews, statistics, or general information is presented