5 pts
4 pts
3 pts
2 pts
1 pts
Identified current brand positioning, customers' perception and marketing strategies. Analyzed language, imagery, name, symbol, color(s) and touch points.
Developed unique brand points-of-difference. Stated rebranding proposal or reasoning to keep current identity.
Identity elements (symbol, color, typography, imagery, style...) are defined
Designed applications for brand identity.
Unveiled new brand identity, strategic launch goals.
Clearly defined what the brand stands for and how would like to be seen
Displays how the logo should be placed with the proper guidelines of margin space around the mark. Variations of logo misuse are clearly defined and presented. Color(s) successfully represented the logo mark and its brand. Displays all color specifications indicated within the logo (CMYK, RGB, Pantone) and is easy to follow. The typography page successfully communicates all typefaces used within the logo mark. Style is clearly defined with plenty of samples.
Guidelines for brand applications
Captivates the audience and creates interaction and a desire to learn more
-Attends meetings regularly -Contributes to discussions -Communicates skillfully -Committed to team goals -Listens well -Responsible -Accepts criticisms gracefully -Performs work correctly -Demonstrated understanding of material -Meets deadlines