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iRubric: Visual Ad & Presentation rubric

iRubric: Visual Ad & Presentation rubric

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Visual Ad & Presentation 
Visual Ad
Create a visual ad convincing the audience to purchase your product. Think magazine advertisement. You may use them for inspiration, BUT you can not copy it! If I find your ad or an ad that looks very similar to your ad, you WILL get a ZERO. This should be your OWN ORIGINAL WORK! Should only contain visual persuasive techniques. There should be minimal writing on the ad.
Rubric Code: CXC6CW2
By btillm2
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 6-8

Powered by iRubric Visual Ad
100 % Enter rubric description
  Exceeds expectations

25 pts

Meets expectation

20 pts

Some expectations

15 pts

Does not meet expectation

10 pts

Audience and Purpose

Who is the product geared toward and why is it needed or useful.
Exceeds expectations

Ad is geared towards an obvious audience and has a very effective purpose
Meets expectation

Ad demonstrates some use of a target audience and shows some purpose
Some expectations

Ad demonstrates a limited use of a target audience and shows limited purpose
Does not meet expectation

Ad does not have a target audience and does not demonstrate a purpose
Message and Persuasion

Holds audience interest
Exceeds expectations

Ad demonstrates an overt and implied message in order persuade the audience to purchase the product with a high degree of effectiveness. Strategies and techniques are superb.
Meets expectation

Ad demonstrates a message to the audience for them to buy the product, but it is only somewhat persuasive. Strategies or techniques are evident.
Some expectations

The message in the ad is confusing and therefore is not very persuasive for the audience to purchase the product. No evident strategies or techniques were used .
Does not meet expectation

The ad does not have a clear message and is not persuasive. It is trite and/ or cliché.
Creativity & Design

Product name<BR>
Why do I need this?
Exceeds expectations

Ad is visually appealing and extremely creative. ; Color scheme, font, and all visual elements are clearly aimed at target audience.
Meets expectation

Ad is somewhat visually appealing and creative. ; There may be some messy or distracting elements.
Some expectations

Ad is plain and limited effort was put into its creation. It has copious dead space. ; Incorporates a distracting color scheme or layout. Ad is messy.
Does not meet expectation

Ad is not appealing and almost no effort was put into creating it. It is trite and cliché. ;Does not incorporate a solid color scheme and consistent font into print ad. Layout and Spacing are horrid.
Presentation

Make us a believer
Exceeds expectations

Clearly states who you are and your purpose for selling product or service and is able to explain add and how it effectively sells the product or service
Meets expectation

Somewhat clearly states who you are and your purpose for selling product or service and is able to explain add and how it effectively sells the product or service
Some expectations

Vague description of who you are and your purpose for selling product or service and is able to explain add and how it effectively sells the product or service
Does not meet expectation

Do not clearly state who you are and your purpose for selling product or service and is able to explain add and how it effectively sells the product or service





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